For firms that sell expertise

9 things won this engagement. Your CRM recorded one

Deals are decided over months, through a post somebody read, a case study passed along, or what an AI assistant says about who does this well. We build the things that get read, and measure the whole path, not just the last click.

Book a strategy session
See the three stages
One signed engagement · $84,000
What the CRM recordedSource: contact form

One line in the pipeline report. That is the entire record of an $84,000 engagement. Press the button.

Where to start

Which stage fits your firm right now?

Answer what is true today, and we will point you to the stage that fits and the first thing we would change.

Question 1 of 3
What is actually going wrong

Three failures that look like a lead-volume problem and are not

01

The form fill is counted, the conversation is not

A channel is judged when somebody submits an email, the one point where every source looks identical. The difference shows later — whether the meeting is taken, whether the buyer has a budget, whether anyone signs. Optimising to the form stops just before the difference appears.

02

Nobody can say which touch started the deal

The deal that closed came from a referral who had read two articles, after a colleague clicked an ad eleven months earlier. Your CRM records the last step, the invoice records the outcome, and nothing links them, so the budget conversation becomes opinion rather than arithmetic.

03

A long sales cycle is treated as a reporting problem

When money goes out in March and comes back in November, monthly reporting makes the good quarter look bad and the bad one look fine. Firms then cut a working channel before it has finished working.

Who actually decides

You will meet one of the 6 people who sign this off

6 people · you have met 1
the decision
Have encountered you1of 6
Click anyone Your champion is the only person you have met. She makes your case in a room you are not in, using whatever she can find about you. Everything the other 5 believe about your firm was formed before anybody spoke to you.

The numbers we manage

What we would report on, and what each one is for

Managed together, on one definition, so a cheaper lead cannot quietly become a worse client.

Qualified meetings, not enquiries

A meeting a partner would take anyway, under a qualification rule agreed before we start. It is the first number a channel can actually be judged on.

Cost per qualified meeting, by source

What one real conversation in the calendar costs, per channel. This is where the cheap-lead source usually stops looking cheap.

Pipeline value created, not leads created

Meetings multiplied by the value of the work discussed. Two channels with the same meeting count can differ fivefold here.

Win rate by source

Whether a channel brings people you beat the competition for. A low win rate means a source is putting you in the wrong rooms.

Time from first touch to signature

How long your money is out before it comes back. It decides how much you can afford to spend today and how patient the reporting has to be.

Revenue traced to a first click

The number that settles the argument. Every deal carries the source that started it, not the last one.

Three stages

What you need is decided by what already works

One channel booking meetings worth taking changes what the next dollar should do. Each stage solves a different problem: pick the one that matches where you are.

Not sure where to start?

Choose what is true for you today, and we will point you to the stage that fits and the first thing we would change.

Launch

$1,550
per month

One channel that reliably books qualified meetings

Go with this if no source reliably produces meetings a partner would take.

  • Ads on 1–2 platforms, up to $7.5k/mo ad spend i
  • A landing page built to turn ad traffic into enquiries
  • Every lead in your CRM with its source
  • Leads judged against your definition of qualified i

Monthly strategy call

Search and nurture from here

Accelerate

$3,100
per month

Every channel pulling together, traced to the meetings it books

Go with this if one channel works and scaling it makes the meetings worse.

Everything in Launch, plus:

  • Every platform, for up to $25k/mo ad spend i
  • Every lead followed up until they book a call or say no
  • Found by buyers searching, with 10 pages optimised a month
  • 8 posts a month for the people who sign off on deals
  • Fresh ad creative every month and a landing page that keeps improving

Monthly strategy call

Dominate

$5,900
per month

Every stage of a long sale, run as one system

Go with this if several things work and the cost is now coordination.

Everything in Accelerate, plus:

  • Quoted as the answer by AI Overviews and assistants i
  • 15 pages optimised and 4 articles written a month
  • Every lead scored and sent to the right person within minutes
  • WhatsApp follow-up and 2 nurture campaigns a month
  • 20 posts a month, 6 of them videos

Bi-weekly strategy calls

Prices are monthly and exclude ad spend, which is never marked up. Any setup a stage needs is included as one-time work in your first month.

The marketing stage
Launch
$1,550/mo
Accelerate
$3,100/mo
Dominate
$5,900/mo

Ad platforms and monthly ad spend i

1–2 platforms, up to $7.5k

All platforms, up to $25k

All platforms, up to $25k

New ads or ad sets

2 a month

4 a month

4 a month

Ad accounts, pixel and tracking build i

✓

✓

✓

Conversion landing pages

1 built

1 built + monthly iterations

1 built + monthly iterations

Pages optimised for search

—

10 a month

15 a month

Lead tracking connected to your CRM

✓

✓

✓

SEO articles written for you

—

—

4 a month

Answer-engine optimisation i

—

—

✓

Automated nurture journeys i

—

5 journeys

5 journeys + 2 campaigns a month

Thought-leadership posts published

—

8 a month

20 a month, 6 of them videos

WhatsApp follow-up sequences

—

—

✓

Fresh ad creatives

—

1 set of 4 a month

1 set of 4 a month

AI lead scoring and instant routing i

—

—

✓

Funnel experiments i

—

—

2 a month

Live dashboard and monthly report

✓

✓

✓

Strategy calls

Monthly

Monthly

Bi-weekly

Stay in front of the whole group that signs this off

Reach My Buying Group
What is inside

Launch for B2B

Every line is a deliverable you can count, and every one-time setup is included in your first month.

$1,550per month

Excludes ad spend, which is never marked up.

One channel that reliably books qualified meetings

01

Ads on 1–2 platforms, up to $7.5k/mo ad spend

Built and optimised every week. Ad spend beyond $7.5k a month is where the next stage takes over.

02

2 new ads or ad sets a month

Fresh ads launched on a steady rhythm, so the account never runs on tired creative.

03

Ad accounts, pixel and tracking built for you

Set up properly in your first month, and included in the price.

04

1 conversion landing page built

One page built to turn ad traffic into enquiries, in your brand.

05

Lead tracking connected to your CRM

Every lead lands in your CRM with its source, so pipeline can be traced back to the campaign.

06

Live dashboard and a monthly report on lead quality against your definition

Leads read against the definition of qualified you write with us on day one.

07

A monthly strategy call

Time with the person running your account, on what moved and what changes next.

The uncomfortable comparison

What this would cost you separately

Media Buying — Starter, one platform$900/mo
Two ad sets a month (2 × $220)$440/mo
Fixed lines, priced separately$1,340/mo
CRO & Tracking Audit, if priced separately$950 one-time
Server-side tracking, one platform$600 one-time
Launch for B2B$1,550/mo
Deliberately not included

What this stage leaves out, on purpose

Named now, not discovered in month three. Each arrives at the next stage, or can be added on its own.

Search optimisation

Arrives at Accelerate: 10 pages a month optimised for the searches your buyers make.

Nurture journeys

Arrive at Accelerate: 5 automated journeys that follow up every lead.

A rebuilt website

We improve the pages that matter. A full rebuild is a separate project with its own price. Business Website: $1,500 to $2,800 one-time.

Working together

How we work

01

Meetings that suit your sales team

We agree with you what a good enquiry looks like, and campaigns aim at that rather than volume. The definition sharpens as results come in.

02

Enquiries, meetings and pipeline side by side

Reports show enquiries, qualified meetings and pipeline value separately, so you can see how each one is moving.

03

Your sales team's view built in

What your sales team knows about which enquiries close goes into targeting and messaging. A short conversation with them is usually enough.

The first thirty days

Signature to first campaign: 7 to 12 business days

What happens, and what we need from you at each point.

Days 1–2
What happens

We take access to your ad accounts, analytics and CRM, and read the last two quarters of enquiries against what closed.

What we need from you

Approve access from your own logins, with no shared passwords.

Days 2–4
What happens

The qualification rule is written and signed off by whoever takes the meetings.

What we need from you

Thirty minutes with the person who would take the call.

Days 4–7
What happens

Tracking is wired to your CRM, with enquiries, qualified meetings and signed engagements counted separately.

What we need from you

Point us at whatever holds the real deal data, CRM or spreadsheet.

Days 7–12
What happens

First campaigns and first creative go live. You see the plan, the audiences and the spending ceiling before anything spends.

What we need from you

One round of comments, from whoever knows the buyers best.

Day 30
What happens

First full report and strategy call: cost per qualified meeting by source, what closed, and what we got wrong.

What we need from you

40 minutes, and a decision on what changes.

Terms, in plain language

What you are committing to

The same terms apply to every stage and service.

  • Invoiced monthly in advance. Three-month minimum, the shortest honest term for anything measurable, then month-to-month with 30 days’ notice.
  • Ad spend is never marked up. Our fee is the only thing we are paid. Most clients pay the platforms directly; we can handle the billing if you prefer.
  • Platform subscriptions stay on your billing. Ad accounts, email, messaging and hosting, all in your name.
  • You own every account, asset and piece of data we create, from day one and after we part ways.
  • Custom scopes are available. If no stage fits, tell us the goal and budget and we will price the actual work.
  • The $95 strategy session is credited in full toward your first invoice.
Questions

What B2B firms ask about qualified meetings

Our sales cycle is nine months. How would we know this is working before then?

By watching the chain, not just the end. Qualified meetings move in weeks, pipeline value in a month or two, signatures on their own schedule. If meetings and pipeline value climb before anything closes, that is cycle length, not channel failure, and the report says which it is.

Referrals are your best revenue and the least controllable: they cannot be increased on a quarter's notice. The work is not to replace them, but to make sure everything a referral finds when they search your name confirms the recommendation.

No. We report every meeting against the agreed qualification rule and tell you in month two whether cost per qualified meeting is heading somewhere you can live with.

Everything we built stays yours. Paid channels stop when the spend stops; the site, the content and the tracking keep working.

Fit

Who this works for, and who it does not

A good fit if

Most of our work looks like this.

  • You sell an engagement worth roughly $5,000 or more, where one client changes the quarter.
  • Somebody can take a qualified meeting within a few days of it being booked.
  • You can agree in writing what makes a meeting qualified before we start.
  • You will give access to the CRM, the analytics and whatever holds your real deal data.
  • You accept that a nine-month cycle cannot be judged on a four-week report.

The wrong choice if

Said plainly, so nobody spends a call finding out.

  • You want a fixed number of leads guaranteed before anyone has seen your win rate.
  • Nobody has time to call an enquiry inside a week.
  • The engagement value is small enough that one client cannot pay for the acquisition.
  • You need signed deals before you will commit any budget at all.
Next step

Book a strategy session

The session
$95, credited in full toward your first invoice. You share your goals, we look at where you stand, and you leave with a written plan you keep.
What we go through
We review where your closed work actually started, and whether your spend reaches those sources.
What you leave with
Which sources deserve next quarter, what to stop funding, and what your team should keep in-house.

AdvanSEM

B2B strategy session

40 minutes on where your closed work started, and which sources deserve next quarter's spend.

40 minutes on where your closed work started, and which sources deserve next quarter's spend.

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  • 40 minutes
  • Zoom
    Zoom
  • 95 USD

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