Every other channel rents your audience. This one owns it.
Email, WhatsApp and SMS journeys that turn a first purchase into a second one automatically — the only marketing you do where nobody stands between you and the person who already bought.
- The list stays on your billing, in your name, exportable any day
- Five journeys built once, then running without anyone remembering to send
- WhatsApp on the official Business Platform, with opt-in handled properly
Three objections, and why each one is usually wrong.
Retention is the highest-margin marketing most businesses own and the least likely to get built. The reasons are consistent.
“Email is spam and nobody reads it”
Broadcast email to a bought list is spam and nobody reads it. A message triggered by something the person just did — abandoned a cart, bought last week, has not returned in four months — is a different object entirely, and the objection is about the first one.
“Our list is too small to bother”
A small list is the best argument for flows rather than campaigns. Flows do not need volume — they need the right message at the moment one person is deciding, and they keep working at that size while you grow into campaigns later.
“We tried it and it did nothing”
Usually true, and usually one of three causes: nothing was triggered by behaviour, the domain was never authenticated so it never arrived, or somebody sent four campaigns and stopped. All three are fixable and none of them are about email as a channel.
Built once. Then they run whether anyone remembers or not.
A campaign is something you send. A journey is something a customer triggers by what they just did — which is why it keeps earning in the months when nobody has time to write a newsletter. Pick one to read the sequence.
Most “email does not work for us” is a DNS problem.
A mailbox runs three checks before it decides whether to trust you. If any of them is missing, your best-written message loses to a mediocre one from a domain that did the paperwork. Switch a check off below.
Switch any of the three off.
The channel is chosen by the moment, not by preference.
The wrong channel makes a good message feel like an intrusion, and an intrusion is expensive: it costs you the permission you spent money acquiring. Click any moment for the reasoning.
Build the flows once. Then decide how much sending you want.
The setup is the part that keeps paying. Everything after it is a choice about how much campaign work you want us doing on top.
Start here
Five core journeys built end to end, with your domain authenticated properly so they actually arrive. This is the asset; the rest is optional.
- Welcome, cart or lead nurture, post-purchase, win-back and VIP
- Platform configuration and designed templates
- SPF, DKIM and DMARC set up and verified against real inbox tests
- Yours to keep running with or without us
The ongoing work
Two designed campaigns a month plus continuous work on the flows — which is where most of the compounding actually happens.
- 2 designed email campaigns per month
- Continuous flow optimisation
- Subject-line A/B testing
- Deliverability monitoring and list hygiene
- Monthly revenue-attribution report
Sending only
Four written and designed campaigns or newsletters a month, on your platform. The right fit when you have the flows and just need expert execution.
- 4 campaigns or newsletters per month
- Written and designed
- Sent on your platform, in your account
- No flow work included
WhatsApp add-on
Broadcasts and automated sequences on the official WhatsApp Business Platform, with opt-in handled the way the platform requires.
- Official WhatsApp Business Platform
- Opt-in management and template approval
- Broadcast campaigns and automated sequences
- Monthly performance report
SMS add-on
SMS journeys integrated with your email flows, for the small number of moments that genuinely justify a text message.
- SMS journeys and campaigns
- Integrated with the email flows
- Used sparingly, on purpose
- Carrier fees billed to your own account
All prices in USD and exclusive of your email, WhatsApp or SMS platform fees, which stay on your own billing so the list is never hostage to this relationship. Monthly services are invoiced in advance with a 3-month minimum, then month-to-month with 30 days’ notice.
Four commitments about a channel that is easy to abuse.
The fastest way to make money from a list is to send too much to it. That works for about a quarter, and then the asset is gone.
The list is yours, on your billing
Your email, WhatsApp and SMS platforms are opened in your name with your card. You can export every contact today and take them anywhere. Nothing here depends on us staying.
We protect the list from you as well as for you
If sending more will damage engagement, we will say so and send less. A list is a depreciating asset that only recovers slowly, and short-term revenue from over-sending is borrowed from next year.
Authentication before campaigns
Nothing meaningful gets sent until SPF, DKIM and DMARC pass and we have tested delivery into real mailboxes. Sending first and diagnosing later wastes the goodwill of your best contacts.
Revenue attribution, including the boring truth
The monthly report separates revenue the flows actually caused from revenue that would have happened anyway. Lifecycle reporting is unusually easy to flatter, which is exactly why it should not be.
What this does for everything upstream.
Retention changes what you can afford to pay for a customer, which changes what every acquisition channel is allowed to do.
Media Buying
If a customer reliably buys again, you can pay more to acquire them than a competitor who only counts the first order. That is not a trick — it is the whole reason retention decides who wins an auction.
AI Automation
The Lead Engine drops a new lead into these journeys within seconds, with source and campaign attached. Speed of first contact is the part of lead handling that always slips, and the part automation fixes completely.
CRO & Analytics
Revenue attribution only works if the tracking underneath it is honest. The conversion work is what stops a lifecycle report claiming credit for purchases that were going to happen anyway.
Consent, ownership, and what happens if we stop.
This is the service where the legal questions are real ones, so here they are without a lawyer standing in front of them.
- The list is yours and always was. Platforms are opened in your name on your billing. You can export every contact on any given day without asking us.
- We will not send to a list you bought. Purchased and scraped lists destroy the domain reputation that everything else on this page depends on, and the damage takes months to undo.
- Opt-in is collected properly, or WhatsApp is not built. The official Business Platform requires it, and a shortcut here risks the number your customers actually reply to.
- Unsubscribing is easy on purpose. One click, honoured immediately. A difficult exit converts an uninterested contact into a spam complaint, which costs you delivery to everyone else.
- Flows keep running if you leave. They live in your platform, in your account, documented. Nothing is switched off and nothing needs to be rebuilt.
Everything worth asking before you hand over a list.
How much does lifecycle marketing cost?
The Email Flow Setup is $1,500 one-time and builds five automated journeys end to end, including deliverability. Ongoing, Lifecycle Management is $800 a month for two designed campaigns plus continuous flow optimisation and reporting. If you only need campaigns sent, the Email Campaign Pack is $450 a month. WhatsApp is $400 setup plus $200 a month, and SMS is $150 a month. Platform fees stay on your own billing.
Our list is small. Is this worth doing yet?
Yes, and arguably more so. Flows are triggered by one person’s behaviour rather than by list size, so a welcome sequence and a cart recovery work identically at 400 contacts and at 40,000. What a small list cannot yet justify is a heavy campaign schedule — which is why the setup and the sending are priced separately.
We tried email before and it did nothing. Why would this be different?
Usually one of three things was true: nothing was triggered by behaviour so every message went to everybody, the domain was never authenticated so a large share never arrived, or somebody sent four campaigns and stopped. The audit at the start of the setup tells you which of the three it was, and none of them is an argument against the channel.
What are SPF, DKIM and DMARC, and do we really need them?
They are DNS records that tell a mailbox which servers may send as you, cryptographically sign each message, and say what to do if either check fails. Google and Yahoo now require authentication from bulk senders, so this stopped being a refinement and became a condition of arriving at all. Setting them up and verifying them against real inbox tests is included in the $1,500 setup.
Is WhatsApp marketing allowed?
Yes, on the official WhatsApp Business Platform, with opt-in collected properly and message templates approved in advance. What is not allowed is messaging people who never agreed to it, and the penalty is the number your customers use to reach you. If consent has not been collected, we build the consent capture first.
Will you send to a list we already bought?
No. Purchased and scraped lists generate spam complaints that damage your domain reputation, and that damage applies to every message you send afterwards, including the ones people want. We would rather rebuild a smaller list that works than send once to a large one that ends the channel.
Who owns the account and the contacts?
You do. The email, WhatsApp and SMS platforms are opened in your name on your billing, and you can export every contact any day without asking us. If we stop working together the flows keep running, because they live in your account.
How long before this makes money?
The flows start earning as soon as they are live, because they are triggered by things people are already doing — abandoning carts, buying, going quiet. What takes a quarter or so is the optimisation: knowing which message in a sequence is doing the work, and which one you can delete.
How do you report on what this earned?
A monthly revenue-attribution report, which separates revenue the flows caused from revenue that would have arrived anyway. Lifecycle reporting is unusually easy to flatter — a post-purchase email will happily take credit for a repeat order that was always coming — so the report states its attribution window and its assumptions.
Can you work with our existing platform?
Yes. Klaviyo, Mailchimp, Brevo, Omnisend, HubSpot, the built-in tools in most store platforms, and the official WhatsApp Business Platform. We will tell you honestly if your current platform cannot do what the plan needs, and what moving would cost, rather than quietly working around it for a year.
Book a strategy session
45 minutes. $95, credited in full toward your first invoice.
Tell us what happens today after somebody buys from you. We will check your domain authentication live, name the two journeys worth building first, and tell you whether your list is large enough for campaigns yet — a question most agencies avoid answering.
- A live check of your SPF, DKIM and DMARC records
- The two journeys worth building first, for your business specifically
- The $95 comes straight off your first invoice