Paid media measured in revenue, not clicks.
Full-funnel campaigns across Google, Meta, TikTok, Snapchat, LinkedIn, and X — architected as one ecosystem, so your channels stop competing with each other and start compounding.
- You own every ad account, pixel, and dataset — permanently
- Your ad spend goes straight to the platforms. We never touch it, never mark it up
- 3-month minimum, then month-to-month with 30 days' notice
If any of this sounds familiar, the problem isn't your budget.
It’s that nothing is arbitrating between your channels. Three platforms optimize toward three different definitions of success, and no one is deciding which one is telling the truth.
Every channel reports a win
Meta claims the sale. Google claims the same sale. TikTok claims it too. Your P&L disagrees with all three, and nobody can tell you which one deserves the next dollar.
Costs climb, and nobody can say why
Cost per acquisition drifts up every quarter. Attribution breaks a little more with each platform update. The reporting gets prettier while the answers get thinner.
Traffic arrives. Pipeline doesn’t.
Clicks, sessions, and impressions all trend up and to the right. Qualified conversations do not. Not one dollar of spend can be traced to a closed deal.
Who really made the sale?
Every platform is measuring its own contribution, in its own window, with its own rules. None of them is lying. None of them is deciding either.
What is media buying?
Media buying is the practice of planning, purchasing, and continuously optimising paid advertising placements across platforms — deciding where your budget goes, what it says, who sees it, and what it is measured against.
Done properly, it is a capital allocation discipline, not a posting schedule. The job is not to run ads. The job is to decide, with evidence, which dollar earns the most, and to move budget there before your competitors do.
How AdvanSEM does it differently
Most agencies manage channels. We architect an ecosystem. One strategy governs every platform, so budget moves to whichever channel is genuinely producing revenue — not whichever channel is best at claiming credit for it.
Every decision — every test, every kill, every scale — is visible to you in the same dashboard we use, in real time. That is what radical transparency means in practice: you are never waiting on a monthly PDF to find out what happened three weeks ago.
Six platforms. One strategy deciding between them.
Each platform does a different job. Running all six is not the goal — knowing which ones deserve your budget, in what order, is. Select a platform to see the role it plays and what we actually run there.
What you get every month
Concrete, countable, and written into your agreement. Scope grows with your tier — the transparency does not change.
- Campaign optimisation every week — twice weekly from the Performance tier up
- New ads and ad sets on a fixed cadence — 2 to 6+ per month by tier, never “when we get to it”
- A structured testing matrix with a defined kill or scale threshold on every test
- Audience research sprints — quarterly on Performance, monthly on Enterprise
- A live performance dashboard from day one — the same one we work from
- A written performance report every month, plus a weekly digest on Enterprise
- A strategy call with the person actually running your account, not an account handler
- Daily AI performance monitoring with threshold alerts on spend, conversions, and tracking failures (Enterprise)
What actually happens, week by week
How the engagement runs
Onboarding takes 5 to 10 business days from signature to first launch. Here is exactly what happens in each stage, and when.
What media buying costs
The management fee scales with your monthly ad spend, so our incentives move with your results. Ad spend itself is paid by you, directly to the advertising platforms — we never touch your budget and we never mark it up.
What would this cost me?
Move the slider to your monthly advertising budget. Ad spend is paid by you, directly to the platforms — it is never invoiced through us.
Starter
- 1 advertising platform included (+$250/mo each additional)
- Weekly campaign optimisation
- 2 new ads or ad sets per month
- Live performance dashboard
- Monthly report + 30-minute strategy call
Scale
- All advertising platforms included
- Weekly campaign optimisation
- 4 new ads or ad sets per month
- Live performance dashboard
- Monthly report + 60-minute strategy call
Performance
- All advertising platforms included
- Optimisation twice per week
- Structured testing matrix — 4+ tests per month
- Quarterly audience research sprint
- Bi-weekly strategy calls
Enterprise
- All advertising platforms included
- Optimisation twice per week
- Structured testing matrix — 6+ tests per month
- Monthly audience research sprint
- Daily AI performance monitoring with alerts
- Weekly digest + monthly report, bi-weekly calls
Account and tracking setup
Required once, before launch. Account audit and restructure, pixel and Conversions API implementation, analytics goals and conversion configuration, first campaign architecture, and a written tracking verification report.
All prices in USD. Monthly services are invoiced in advance with a 3-month minimum, then run month-to-month with 30 days’ notice. Custom scopes are available — tell us your goal and your budget.
Why AdvanSEM, and not the agency you just left
Our mark is a market map. Hover a segment to read it.
Ecosystem over channels
One strategy governs every platform, so your channels stop bidding against each other for the same customer and start covering the gaps each other leaves.
Radical transparency
You see the same dashboard we do, in real time. Budgets, tests, decisions, and results — all of it, all the time, without asking.
AI-augmented operations
Automation agents watch performance daily and surface anomalies within hours, so human time goes into strategy instead of spreadsheets.
Local language, not translation
Ads and creative written in the language your market actually buys in — and in its local variant, because US English is not UK English, and Spanish for Madrid is not Spanish for Mexico City.
What you keep, and what you're committing to
The uncomfortable questions are the ones worth answering before you sign, not after. Here are ours, unprompted.
- You own everything. Ad accounts, pixels, audiences, creative, and data — during the engagement and after it ends.
- We never touch your ad budget. You pay the platforms directly from your own accounts. No markup, no pass-through.
- 3-month minimum, then month-to-month with 30 days' notice. The three months exist because paid media needs a full optimisation cycle to tell the truth.
- A dedicated strategist as your single point of contact, replying within one business day.
- Software subscriptions stay on your billing, in your name — so nothing switches off if we stop working together.
Media buying doesn't work alone
Paid media is the fastest lever you have, but it compounds only when the rest of the system supports it. Creative fatigue caps your reach. A landing page that doesn’t convert wastes every click you buy. And customers you never re-engage make every future acquisition more expensive than it needed to be.
Performance Creative
Creative is the largest performance lever in modern paid media. Static sets, video ads, and UGC-style production, sized for every placement and refreshed before fatigue caps your reach.
CRO & Analytics
More revenue from traffic you already pay for — structured experiments, funnel analytics, and server-side tracking that survives a cookieless browser.
Lifecycle & Retention
Email and WhatsApp journeys that compound the value of every customer paid media brings you, instead of paying to acquire the same person twice.
Any of these can be combined with media buying into a single growth package. We will show you which combination fits your stage during the strategy session — and say so plainly if you don’t need one yet.
Everything you'd want to ask before signing
How much does media buying cost?
Setup is $750 one-time. Monthly management starts at $900/month flat for ad spend up to $7,500, then moves to a percentage of spend: 12% from $7,500 to $25,000, 10% from $25,000 to $75,000, and 8% above $75,000. Ad spend is separate and paid by you directly to the advertising platforms.
Do you touch my ad budget?
No. You pay the advertising platforms directly from your own accounts. We never hold, invoice, or mark up your ad spend — which means we have no incentive to inflate it, and you never have to wonder where it went.
Which advertising platforms do you run?
Google, Meta, TikTok, Snapchat, LinkedIn, and X. The Starter tier includes one platform, with additional platforms at $250 per month each. Every tier above Starter includes all of them.
How fast will I see results?
Onboarding takes 5 to 10 business days from signature to first launch. Early signal on creative and audiences usually appears within the first few weeks, but a stable and scalable picture takes a full optimization cycle — which is exactly why the minimum term is three months. Anyone promising you a specific return in a specific week is guessing.
Do I own my ad accounts and data?
Yes, completely and permanently. Every account, pixel, audience, creative asset, and dataset created during the engagement belongs to you — including after we part ways.
What is the minimum commitment?
Three months on monthly services, then month-to-month with 30 days' notice. The three months exist because paid media needs a full optimization cycle to produce a trustworthy answer, not because we want to lock you in.
Who actually manages my account?
A dedicated strategist is your single point of contact and replies within one business day. The person on your strategy call is the person making decisions on your account — there is no handoff to a junior buyer after you sign.
We already have an in-house media buyer. Does this still make sense?
Sometimes yes, sometimes no — and we will tell you which. Where in-house teams usually hit a ceiling is cross-channel arbitration and testing throughput, not day-to-day execution. If your existing setup is working, the strategy session will say so plainly.
What happens in the $95 strategy session?
It runs 45 minutes. We review your current accounts, tracking, and spend in depth, tell you which tier fits and why, and hand you a written action plan you keep whether or not you work with us. The $95 is credited in full toward your first invoice, so if we do work together the session effectively costs you nothing. We charge for it because it keeps the calendar reserved for businesses that are serious about growth.
Which languages can you run campaigns in?
We build campaigns in the language your market actually buys in — and in the local variant of it. US English does not read like UK English, and Spanish written for Madrid does not land the same way in Mexico City. English and Spanish are in active use today, and any other language is taken on only when a native speaker of that market sits on the account. Copy is written in the language rather than translated into it, and we will tell you plainly if a language sits outside what we can currently do well.
Book a strategy session
45 minutes. $95, credited in full toward your first invoice.
We review your accounts, tracking, and current spend in depth, show you exactly which tier fits, and hand you a written action plan — yours to keep either way.
- A real review of your accounts, not a discovery questionnaire
- A written action plan you keep whether or not you hire us
- The $95 comes straight off your first invoice
Tell us about your business
Get Solution
Book a strategy session
45 minutes. $95, credited in full toward your first invoice.
We review your accounts, tracking, and current spend in depth, show you exactly which tier fits, and hand you a written action plan — yours to keep either way.
- A real review of your accounts, not a discovery questionnaire
- A written action plan you keep whether or not you hire us
- The $95 comes straight off your first invoice
Tell us where you're spending
Four fields. We reply within one business day to arrange a time.