Everyone shows you the funnel. Nobody shows you the leaks
Media buying, creative and lifecycle run as one plan, judged on the sales that reach the bottom.
Three open sides: Retargeting, Search, Email & SMS. The people spilling out already cost you money once. Buying more traffic refills the top and widens the puddle.
Which stage fits your store right now?
Answer what is true today, and we will point you to the stage that fits and the first thing we would change.
Three failures that look like a traffic problem and are not
01
Creative fatigues faster than any team can replace it
A set that worked in week one is tired by week four. The answer is not one better ad but enough concepts in rotation that the next winner is already in test when the current one dies. Most stores cannot produce at that rate, so performance becomes a sawtooth.
02
Nothing decides between the channels
Each platform optimises toward its own goal, so budget follows whichever dashboard looks best that week. Until one number, read at your margin, decides where money goes, every optimisation is a guess.
03
The cheapest revenue in the business belongs to nobody
The second order costs a fraction of the first, yet email, WhatsApp and SMS are a side task. Acquisition carries growth alone, so CAC keeps climbing and margin keeps thinning.
Every order tells you the truth. Nobody reads it
A hundred dollars through your checkout, itemised the way your accountant sees it. Move your own three numbers and watch the line that matters move with them.
At these numbers a hundred dollars of revenue leaves you $3.50. That is why a campaign is never judged on revenue here, and why we ask for your margins before we quote you anything.
What we would report on, and what each one is for
You already watch these. Here they are managed together, on one definition, so improving one does not quietly damage another.
Blended ROAS
Total revenue divided by total ad spend, across every platform: the ROAS we are accountable for.
Contribution margin after ad spend
What is left once COGS, shipping, payment fees and media are paid. It decides whether a ROAS is worth having: some 3× is profitable and some is not.
Average order value and units per order
The lever that turns a mediocre ROAS profitable without touching the ad account. Bundles, thresholds and post-purchase offers move this.
New-customer CAC, held apart from blended
What it costs to buy a stranger, separated from what it costs to re-sell someone you already own. Blending the two hides the moment acquisition stops working.
Repeat rate and time to second order
Whether you are building a customer base or renting traffic. It decides what you can afford to pay for a first order.
Creative win rate and time to fatigue
How many concepts beat the control, and how long a winner lasts before it decays. It sets the production rate the account needs.
What you need is decided by what already works
One channel producing orders at a repeatable cost changes what the next dollar should do. Each stage solves a different problem, so pick the one that matches where you are today.
Not sure where to start?
Choose whatever is true of your business today, and we will point you to the stage that fits and the first thing we would change.
Launch
Your first consistently profitable paid channel
Go with this if no channel reliably produces customers yet.
- Ads on 1 platform, up to $7.5k/mo ad spend i
- Every purchase tracked and verified in writing i
- Shopping ads that show the right price and stock
- Results read at your real margin, not platform ROAS i
- 2 new ads a month, so the account never runs on tired creative
Monthly strategy call
Accelerate
Scale across channels without cannibalisation
Go with this if one channel works and scaling it makes the returns worse.
Everything in Launch, plus:
- 2–3 platforms, for up to $25k/mo ad spend i
- 8 static ads and 4 videos made for you every month
- Twice the testing, so winners are scaled sooner
- Tracking that keeps every sale after site or platform changes
Monthly strategy call and a quarterly sprint
Dominate
The full-funnel revenue machine
Go with this if several things work and the cost is now coordination.
Everything in Accelerate, plus:
- Every platform, with budget moved to whatever sells
- Customers brought back by 5 lifecycle journeys and 2 campaigns a month i
- WhatsApp follow-up where email gets ignored
- 2 checkout and product-page experiments a month
- An agent watching your ad accounts every day i
Bi-weekly strategy calls
Prices are monthly and exclude ad spend, which is never marked up. Any setup a stage needs is included as one-time work in your first month.
Ad platforms and monthly ad spend i
1 platform, up to $7.5k
2–3 platforms, up to $25k
All platforms, up to $25k
New ads or ad sets
2 a month
4 a month
4 a month
Ad accounts, pixel and tracking build i
✓
✓
✓
Purchase tracking: pixel, server-side and GA4, verified in writing i
✓
✓
✓
Product and catalog feed managed i
✓
✓
✓
Tracking integrity watch i
—
✓
✓
Ad creatives produced
—
8 statics + 4 videos a month
8 statics + 4 videos a month
Lifecycle journeys and campaigns i
—
—
5 journeys + 2 campaigns a month
WhatsApp follow-up sequences
—
—
✓
Conversion experiments i
—
—
2 a month
AI watching your ad accounts daily i
—
—
✓
Live dashboard and monthly report
✓
✓
✓
Strategy calls
Monthly
Monthly + quarterly sprint
Bi-weekly
Recover the orders you already paid to win
Launch for E-commerce
Every line is a deliverable you can count, and every one-time setup is included in your first month.
Excludes ad spend.
Your first consistently profitable paid channelScale across channels without cannibalisationThe full-funnel revenue machine
Ads on 1 platform, up to $7.5k/mo ad spend
Built and optimised every week. Ad spend beyond $7.5k a month is where the next stage takes over.
2 new ads or ad sets a month
Fresh ads launched on a steady rhythm, so the account never runs on tired creative.
Ad accounts, pixel and tracking built for you
Set up properly in your first month, and included in the price.
Purchase tracking with pixel, server-side and GA4, verified in writing
We test the tracking end to end and confirm in writing that every purchase is recorded correctly.
Product and catalog feed managed
Your catalogue kept clean and synced to every platform, so shopping ads show the right price and stock.
Live dashboard and a monthly report on blended ROAS at real margin
Revenue from ads read against your real product margin, across every platform together. The dashboard is live all month.
A monthly strategy call
Time with the person running your account, on what moved and what changes next.
Everything in Launch, plus:
Ads on 2–3 platforms, up to $25k/mo ad spend
Two to three platforms, optimised weekly, for ad spend up to $25k a month.
4 new ads or ad sets a month
Twice the testing rhythm, so winners are found and scaled sooner.
8 static ads and 4 videos produced a month
Statics and short videos briefed from what is winning, so tests never run dry.
Tracking integrity watch
Ongoing checks that tracking still records every sale after site or platform changes.
A quarterly strategy sprint
Once a quarter, a focused review of offers, creative and channels before the next season.
Everything in Accelerate, plus:
Ads on every platform
Every platform that earns its place, with budget moved to whatever performs.
5 lifecycle journeys plus 2 campaigns a month
Welcome, abandoned cart, post-purchase, win-back and VIP flows, plus 2 campaigns a month to your list.
WhatsApp follow-up sequences
Automated WhatsApp messages that follow up where email gets ignored.
2 conversion experiments a month
Structured A/B tests on product pages and checkout, each ending in a written result.
AI watching your ad accounts every day
An agent checks your ad accounts every day for spend spikes, conversion drops and tracking failures.
Bi-weekly strategy calls
A strategy call every two weeks, so decisions keep pace with the spend.
What this would cost you separately
What this stage leaves out, on purpose
Named now, not discovered in month three. Each arrives at the next stage, or can be added on its own.
Creative produced for you
Arrives at Accelerate: 8 static ads and 4 videos a month, briefed from what is winning.
A second and third platform
Arrives at Accelerate, for ad spend up to $25k a month.
A rebuilt website
We improve the pages that matter. A full rebuild is a separate project with its own price. E-commerce Store: $2,500 to $5,000 one-time.
Lifecycle email and WhatsApp
Arrives at Dominate: journeys and campaigns that bring buyers back.
Conversion experiments
Arrives at Dominate: 2 structured tests a month on product pages and checkout.
A rebuilt website
We improve the pages that matter. A full rebuild is a separate project with its own price. E-commerce Store: $2,500 to $5,000 one-time.
SEO and content
A separate discipline on a separate timeline. It compounds rather than responds, so it sits outside a performance retainer. SEO Growth: $1,600 a month.
A replatform or a new store build
We will tell you when the store is the constraint. Building it is a project with its own scope and price, not part of a retainer. E-commerce Store: $2,500 to $5,000 one-time.
Organic social management
Dominate covers paid, creative, lifecycle and testing. A daily content operation is a different team and a different rhythm. Social Growth: $1,400 a month.
How we work
01
Targets set together, from what you can share
If you can share margins and costs, targets are built on them. If not, we start from your order data and sharpen the targets as results come in.
02
Results read against your own orders
Reports read blended results against your store's own orders, so growth shows up as sales you can see.
03
Spend paced with your stock and delivery
As budget grows, we keep an eye on stock and delivery times, so new demand lands on orders you can ship.
Signature to first launch: 5 to 10 business days
What happens, and what we need from you at each point.
We take access to your existing accounts, in your name, and audit what is running, including things nobody remembers switching on.
Approve access requests from your own logins. No shared passwords.
Tracking is verified against your real order records before anything launches, so month one is measurable.
Point us at whatever holds your real numbers: the payment processor, the store back end, or the CRM.
First campaigns, first creative and the reporting dashboard are built. You see the plan before it spends anything.
One round of comments, from whoever knows the customers best.
Launch, watched daily through the first week, when the expensive mistakes happen.
Nothing. This part is ours.
First full report and strategy call, stating what we got wrong as well as what worked.
40 minutes, and a decision on what changes.
What you are committing to
The same terms apply to every stage and service.
- Invoiced monthly in advance. Three-month minimum, the shortest honest term for anything measurable, then month-to-month with 30 days’ notice.
- Ad spend is never marked up. Our fee is the only thing we are paid. Most clients pay the platforms directly; we can handle the billing if you prefer.
- Platform subscriptions stay on your billing. Ad accounts, email, messaging and hosting, all in your name.
- You own every account, asset and piece of data we create, from day one and after we part ways.
- Custom scopes are available. If no stage fits, tell us the goal and budget and we will price the actual work.
- The $95 strategy session is credited in full toward your first invoice.
What e-commerce owners ask about growth
Can I not just run the ads myself?
You can, and some owners should. The question is whether you can also buy inventory, run operations and produce creative at the rate the platforms now demand. From inside one ad account, you cannot see the cross-platform picture, where most wasted spend hides.
The last agency burned my budget. Why would this be different?
Nothing is scaled until tracking is verified against your real orders, and you see the same live dashboard we do, including the weeks that go badly.
Percentage-of-spend feels like a tax on my own growth
It is, which is why management is a flat $900 up to $7,500 a month of spend. Above that, a percentage applies and steps down as you scale: 12%, then 10%, then 8%.
How long before I know whether this is working?
About ninety days for a fair read on a channel, with the first full report at day 30.
What happens if we stop?
You keep everything: the ad accounts, creative, flows, dashboard and data, all built in your name.
Who this works for, and who it does not
A good fit if
Most of our work looks like this.
- You are doing roughly $500k to $10M a year and the margin, not the revenue, is what keeps you up.
- At least one channel is live and spending, so there is something real to read.
- You can fund both the fee and the media the stage assumes.
- You will give access to the ad accounts, analytics and the system holding your real orders.
- You accept that creative volume is a cost of scaling, not an optional extra.
The wrong choice if
Said plainly, so nobody spends a call finding out.
- You want a ROAS promised before anyone has seen your numbers.
- The creative budget is the first thing to be cut.
- The business only works while it is discounting.
- You need results before you commit any budget at all.
Book a strategy session
AdvanSEM
E-commerce strategy session
40 minutes on what each channel returns against your margin, and which one to fund next.
40 minutes on what each channel returns against your margin, and which one to fund next.
See less- 40 minutes
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Zoom
- 95 USD
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