Paid media measured in revenue, not clicks
Full-funnel campaigns across Google, Meta, TikTok, Snapchat, LinkedIn and X, run as one plan so your channels support each other instead of competing.
- A flat fee at lower spend, and a rate that steps down at every tier above it
- Your ad spend is never marked up
- 3-month minimum, then month-to-month with 30 days' notice
If any of this sounds familiar, the problem isn't your budget
It’s that nothing arbitrates between your channels. Each platform optimizes toward its own definition of success, and no one decides where the next dollar goes.
Three channels, three different goals
Meta optimises into its own conversion window, Google bids on existing demand, and TikTok chases the cheapest action. Each does the job it was built for, and none decides which job matters most this month.
Costs climb, and nobody can say why
Cost per acquisition drifts up every quarter. Every platform update changes what works. The reporting gets prettier while the answers get thinner.
Traffic arrives. Pipeline doesn’t
Clicks, sessions and impressions trend up. Qualified conversations do not, and no spend can be traced to a closed deal.
Who decides where the next dollar goes?
An illustration of who makes the allocation decision, not a projection of results.
Every platform does what it was built to do. None can see the other two, so the budget ends up wherever the auction pulls hardest, a decision nobody made.
Same month, same budget, but something arbitrates: each channel has a job, and when one stops earning its share, the next dollar moves on purpose.
What is media buying?
Media buying is planning, buying and optimising paid placements across platforms: where the budget goes, what it says, who sees it, and what it is measured against. Done properly, it is capital allocation, not a posting schedule.
How AdvanSEM runs it
Every platform is judged against the same standard, so budget moves on evidence rather than on whichever channel reports best.
Why it matters: left to their own targets, platforms bid for the same person and nothing moves until a month-end report. One standard moves the next dollar the week the evidence appears.
Tests, kills and scales appear in the same dashboard we use, as they happen.
Why it matters: you can question a decision while it is still reversible, instead of reading about it three weeks later in a PDF.
Each platform gets a job it suits, and is measured on that job.
Why it matters: a channel stops being cut for missing a target it was never the right tool for — and starts being judged on the job it was actually given.
What is media buying?
Media buying is the practice of planning, purchasing and continuously optimising paid advertising placements across platforms. It decides where your budget goes, what it says, who sees it, and what it is measured against.
Done properly, it is a capital allocation discipline, not a posting schedule. The job is not to run ads. The job is to decide, with evidence, which dollar earns the most, and to move budget there before your competitors do.
How AdvanSEM does it differently
Most agencies manage channels. We architect an ecosystem. One strategy governs every platform, so budget moves to whichever channel is genuinely producing revenue — not whichever channel spends most easily.
Every decision — every test, every kill, every scale — is visible in the same dashboard we use, in real time.
That is what transparency means in practice. You are never waiting on a monthly PDF to find out what happened three weeks ago.
Six platforms. One strategy deciding between them
Each platform does a different job. The goal is not running all six but knowing which deserve your budget, and in what order. Select one to see its role and what we run there.
What you get every month
Concrete, countable and written into your agreement. Scope grows with your tier; the transparency does not.
- Campaign optimisation every week — twice weekly from the Performance tier up
- New ads and ad sets on a fixed cadence, 2 to 6+ per month by tier
- A structured testing matrix with a defined kill or scale threshold on every test
- Audience research sprints — quarterly on Performance, monthly on Enterprise
- A live performance dashboard from day one, the same one we work from
- A written performance report every month, plus a weekly digest on Enterprise
- A strategy call with the person running your account, not an account handler
- Daily AI performance monitoring with threshold alerts on spend, conversions, and tracking failures (Enterprise)
What actually happens, week by week
How the engagement runs
Onboarding takes 5 to 10 business days from signature to first launch. Here is what happens at each stage.
What media buying costs
The management fee scales with your monthly ad spend, so our incentives move with your results. Ad spend is separate and never marked up. Most clients pay the platforms directly; we can handle the billing if you prefer, and you see the platform invoices either way.
What would this cost me?
Move the slider to your monthly ad budget. Ad spend is separate from the fee and never marked up.
Pathfinder
One platform, run properly
- 1 advertising platform included (+$250/mo each additional)
- Weekly campaign optimisation
- 2 new ads or ad sets per month
- Live performance dashboard
- Monthly report + 30-minute strategy call
Scale
Every platform, one budget
- All advertising platforms included
- Weekly campaign optimisation
- 4 new ads or ad sets per month
- Live performance dashboard
- Monthly report + 60-minute strategy call
Performance
Testing at a pace that compounds
- All advertising platforms included
- Optimisation twice per week
- Structured testing matrix — 4+ tests per month
- Quarterly audience research sprint
- Bi-weekly strategy calls
Enterprise
Daily watch on serious spend
- All advertising platforms included
- Optimisation twice per week
- Structured testing matrix — 6+ tests per month
- Monthly audience research sprint
- Daily AI performance monitoring with alerts
- Weekly digest + monthly report, bi-weekly calls
Account and tracking setup
Required once, before launch. Account audit and restructure, pixel and Conversions API implementation, analytics goals and conversion configuration, first campaign architecture, and a written tracking verification report.
All prices in USD. Monthly services are invoiced in advance with a 3-month minimum, then run month-to-month with 30 days’ notice. Custom scopes are available — tell us your goal and your budget.
Move the next dollar on evidence, not on a month-end report
What you keep, and what you're committing to
The questions worth answering before you sign, not after.
- You own everything. Ad accounts, pixels, audiences, creative, and data — during the engagement and after it ends.
- Ad spend is never marked up. Most clients pay the platforms directly; we can handle the billing on request.
- 3-month minimum, then month-to-month with 30 days' notice. Paid media needs a full optimisation cycle to give a reliable answer.
- A dedicated strategist as your single point of contact.
- Software subscriptions stay on your billing, in your name — so nothing switches off if we stop working together.
What people ask about media buying
How much does media buying cost?
Setup is $750 one-time. Monthly management starts at $900, and the fee calculator on this page gives the exact figure for your budget. Ad spend is separate and never marked up.
How fast will I see results?
Early signal on creative and audiences usually appears within the first few weeks. A stable, scalable picture takes a full optimization cycle, which is why the minimum term is three months.
Who actually manages my account?
A dedicated strategist is your single point of contact, and the person on your strategy call makes the decisions on your account, with no handoff to a junior buyer after you sign.
We already have an in-house media buyer. Does this still make sense?
Sometimes. In-house teams usually hit a ceiling on cross-channel arbitration and testing throughput, not day-to-day execution. If your setup is working, the strategy session will say so.
What happens in the $95 strategy session?
We review your accounts, tracking and spend, tell you which tier fits and why, and hand you a written action plan you keep either way. The $95 is credited in full toward your first invoice. We charge for it so the calendar stays reserved for businesses serious about growth.
Which languages can you run campaigns in?
We build campaigns in the language your market buys in, and in its local variant, because the same language reads differently from one market to the next. Each language is handled by a native speaker of that market on the account, and copy is written in the language, not translated into it.
Book a strategy session
AdvanSEM
Media Buying strategy session
40 minutes on your ad spend: what it returns against your goals, whether the tracking holds up, and where to move budget first.
See less- 40 minutes
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Zoom
- 95 USD
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Media buying doesn't work alone
Paid media is your fastest lever, but it compounds only when the rest supports it. Creative fatigue caps reach, a landing page that doesn’t convert wastes every click, and customers you never re-engage make every future acquisition cost more.
Performance Creative
Creative is the largest lever in paid media. Statics, video and UGC-style ads, sized for every placement and refreshed before fatigue sets in.
CRO & Analytics
More revenue from traffic you already pay for: structured experiments, funnel analytics, and server-side tracking that survives a cookieless browser.
Lifecycle & Retention
Email and WhatsApp journeys that compound the value of every customer paid media brings you, instead of paying to acquire the same person twice.
Any of these can join media buying in one plan with one owner. The strategy session shows which fits, and whether you need one yet.