Content that compounds, not a calendar that empties
Most brands don’t need more posts, they need each month to build on the last. We set up the plan first, then produce content against it.
- The Blueprint, the accounts and every asset stay yours
- You approve the calendar before anything goes out
- 3-month minimum, then month-to-month with 30 days’ notice
The feed is busy. The pipeline is not
You can post every day and still be invisible to the people who would buy from you. It is usually one of these three.
Every month starts from zero
The posts go out, and thirty days later there is nothing to build on: no format banked, no idea reusable, and an empty document again.
Engagement is measured. Demand is not
Reach, likes and followers get reported because they are easy to count. No one can tie a post to an enquiry, so no one knows what to make more of.
It all lives in one person’s head
The founder, the intern or the freelancer holds the voice, the tools and the logins. When they leave, the account stalls and everything they learned walks out with them.
More posts is not the fix
A post is spent the day it runs. An asset, whether a format, a hook or an idea, gets recut, reshot and reused months later. That is the difference between an account that grows and one that plateaus.
So we build the system first: the themes you own, the formats you repeat, and where each piece goes. The calendar comes out of it, which is why month two is easier than month one.
What a calendar leaves behind
- Thirty posts that have already been seen
- A voice that only exists in someone’s head
- Metrics nobody can act on
- A blank document on the first of the month
What a system leaves behind
- Content pillars you own and can defend
- Formats and hooks that get reused, not reinvented
- A documented voice anyone on your team can follow
- A library that is worth more every month
The Blueprint is the thing you keep
Before any post is designed, we build your content operating system and hand it over as a working document. It is yours permanently: if we stop working together, your next team carries on instead of starting discovery again. $600 one-time, included free on the Full plan.
One idea. Shot once. Cut eight ways
The fair question with any content retainer is how volume stays good. The answer: a handful of strong ideas, each cut properly for where it is going, rather than thirty separate things or one clip posted everywhere.
Five channels shown because they are the ones most brands need. X, YouTube, Pinterest and Threads are all on the table — the Blueprint decides which you actually need rather than defaulting to all of them, and the plan covers 2, 3, or 4+ platforms accordingly.
The month you approve before anything publishes
Here is a real month on each plan. Switch between them to see what lands, and when.
You get the calendar first. Nothing is published until you approve it, and anything can be moved, changed or pulled before it goes out.
The replies are where it turns into pipeline
Comments and DMs are answered instantly, in your voice, and anything that needs a person goes straight to your named contact. $350 one-time per channel, with one channel included on the Full plan.
You approve the month before anything goes out
The Blueprint comes first, because a calendar built without one is a guess repeated every month.
Build the Blueprint
Choose a plan
Approve the month
What social costs, and which plan is actually yours
Everything each plan includes, side by side. Platform subscriptions and any paid promotion stay on your own billing, never marked up.
Essential
Two channels, consistently good
Go with this if social has been ad hoc and one or two channels need to be consistently good first.
- 2 platforms managed
- 12 posts a month, designed, written and published
- Monthly content calendar, approved by you
- Monthly analytics report and growth review
Content Strategy Blueprint: $600, one-time i
Growth
Video in the mix, a third channel working
Go with this if you need short-form video and a third channel pulling its weight.
Everything in Essential, plus:
- 3 platforms managed
- 20 posts a month, 6 of them short-form videos
- Monthly content shoot direction i
- Automated community management, $350 per channel i
- Quarterly strategy review and refresh
Content Strategy Blueprint: $600, one-time i
Full
Social run as a source of demand
Go with this if social is one of your main sources of demand.
Everything in Growth, plus:
- 4 or more platforms managed
- 30 posts a month, 10 of them short-form videos
- Creator and UGC coordination i
- Social listening and competitor report i
- 1 automated community management channel included i
Content Strategy Blueprint: included i
All prices in USD. Invoiced monthly in advance with a 3-month minimum, then month-to-month with 30 days’ notice. The three months exist because a content system needs a full quarter before the numbers mean anything — not to lock you in.
Know which channels are worth next quarter before you commit
Four things most social retainers will not agree to
These are the commitments that separate a content system from a posting service. They are also the questions worth asking whoever else you are speaking to.
Strategy before calendar
We will not start producing before the Blueprint exists. Posting in week one looks like progress and is the main reason month twelve looks like month one.
You approve before anything publishes
The month’s calendar comes to you first, every time. Nothing goes out that you have not seen, and changes happen before publication rather than as an apology after it.
You own the system, not just the posts
The Blueprint, the templates, the accounts, the assets and the data are yours permanently — including after we stop working together.
Written for your market, not translated into it
Content is created in the language and the local variant your audience actually uses, because a caption translated word for word reads like an outsider wrote it.
What you keep, and what you are committing to
The questions worth answering before you sign, not after.
- You own everything. The Blueprint, the accounts, the templates, every asset and all the data — during the engagement and after it ends.
- Nothing publishes without your approval. You sign off the calendar before any post is scheduled.
- 3-month minimum, then month-to-month with 30 days' notice. A content system needs a full quarter before its numbers mean anything.
- Your platform subscriptions stay on your billing, in your name. Scheduling tools, design licences and any paid promotion are never marked up through us.
- A dedicated strategist as your single point of contact, not a shared inbox.
- Strategy comes before the calendar. The Blueprint sets pillars, formats and voice first.
- Written for your market, not translated into it. In the language and local variant your audience uses.
What people ask about managed social
How much does social media marketing cost?
Essential is $700, Growth $1,400 and Full $2,300 a month, differing by platforms, post count and short-form video. The Content Strategy Blueprint is $600 one-time, included free on the Full plan. Platform subscriptions and any paid promotion stay on your own billing, never marked up.
Why pay for a Blueprint before you start posting?
Without one, content cannot be repeated or built on. The Blueprint is why month six is easier than month one instead of identical to it, and you keep it permanently.
How many platforms should we actually be on?
Usually fewer than expected. Two done properly beats four done thinly, which is why the Essential plan covers two. The Blueprint picks them by where your buyers spend time and what your brand can sustain.
Who actually writes and designs the content?
A dedicated strategist owns your account and directs the writers and designers producing your work. The person on your strategy call shapes the content, with no handover to someone you never meet.
How fast will we see results?
Community response and performance data appear within the first few weeks. A reliable read on what works takes a full quarter, which is why the minimum term is three months.
Can you work with our existing brand guidelines or our designer?
Yes. We build the Blueprint on your existing guidelines rather than replacing them. With an in-house designer, we can supply the Blueprint and direct the work while your team executes it; mention it in the strategy session and we will scope it that way.
What languages can you create content in?
We create in the language your market buys in, and in its local variant, because the same language reads differently from one market to the next. Each language is handled by a native speaker of that market on the account.
Book a strategy session
AdvanSEM
Social Media strategy session
40 minutes on your social channels: which ones work for your goals, what to stop producing, and what to do next.
See less- 40 minutes
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Zoom
- 95 USD
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Where social stops, and what picks it up
Social builds and warms an audience, but rarely closes. These three services most often sit either side of it, and the strategy session will show whether you need any of them yet.
Media Buying
Once content earns attention organically, paid media puts budget behind the winner instead of guessing which creative to run.
Performance Creative
When volume outgrows a monthly shoot, the creative studio produces statics and videos at the cadence paid media needs.
Lifecycle & Retention
An audience that follows you is not yet a customer list. Email and WhatsApp journeys convert the attention social built, and keep the customers it wins.