You can rank first and still not be the answer
Google now answers many searches itself, and more buyers ask ChatGPT, Gemini or Perplexity. We optimise for both: rankings that still earn clicks, and citations in the AI answers.
- Every page, fix and article stays yours
- The $650 audit is credited back if you start a plan within 30 days
- 3-month minimum, then month-to-month with 30 days' notice
The report still looks fine. The traffic does not
When search changes shape there is no penalty, no drop in position, no warning. Rankings hold while sessions quietly fall, so it often goes unnoticed for a couple of quarters.
Rankings held. Clicks left
Your positions hold, but search sessions keep sliding. Nothing broke: the answer moved above you, and the searcher never had a reason to scroll.
You are missing from the answers
Ask an assistant a question in your category and see which brands it names. If yours is missing, a buyer got a shortlist without you on it.
Nobody can tell you why
The monthly report shows positions, impressions and maybe backlinks. It cannot show whether you were quoted in an answer.
There are two scoreboards now, not one
Ranking and being cited are different outcomes with different causes. A brand can win one while losing the other, so start by finding which box you are in.
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of structuring content so that AI answer engines — Google’s AI Overviews, ChatGPT, Gemini, Perplexity and Copilot — can extract it, trust it and name your brand as a source. Where classic SEO competes for a position on a page of links, GEO competes to be the sentence inside the answer.
The two share a foundation: an engine that cannot crawl, parse or trust your site will neither rank nor quote you.
Beyond that, the jobs diverge. Ranking rewards relevance and authority for a query; citation rewards passages that are self-contained, specific, answer-first and easy to lift intact.
How that changes what actually gets done
Content is written to answer a question completely in its first two sentences, not to hit a keyword. Headings become the questions people actually ask.
Facts are stated the same way everywhere your brand appears, because an engine that finds three versions of who you are trusts none of them. Structured data stops being a technical checkbox and becomes the machine-readable version of every claim you make.
What makes a passage quotable
A fair question for any SEO retainer is what will actually change on your website. Here is the usual answer: the same claim, rewritten so an engine can lift it without distortion.
Before — nothing to lift
After — extractable
Three things have to be true first
Content work is wasted on a site an engine cannot crawl, parse or trust. The audit finds which of these is costing you before anyone writes a word.
It can be crawled and read
Speed, rendering, internal linking, duplicate and thin pages, indexation, broken canonicals. Unglamorous, and often why good content never had a chance. Monitored and fixed monthly on every plan.
It is machine-readable
Structured data that describes what each page is: the organisation, the service, the FAQ, the article, the breadcrumb. It turns a claim on your page into a fact an engine will repeat.
It says the same thing everywhere
One name, one description, one set of facts across your site, your profiles and every directory you appear in. An engine that finds three versions of who you are will confidently repeat none of them.
The audit decides what happens next
Search compounds, so the order matters more here than anywhere else.
Start with the audit
Choose a plan
Monthly work begins
The audit, before anyone promises you anything
We quote a plan only after we have looked. The audit takes about a week, and what it produces is yours whatever you do next.
- Technical crawl — what stops pages being found, read or indexed
- Content and structure review — which pages can be made quotable, and which should be merged or retired
- Authority position — who is beating you, on what, and whether it is winnable
- AI visibility check — whether assistants name you for the questions your buyers ask, and who they name instead
- A prioritised roadmap — ordered by impact against effort, and yours to keep
All prices in USD. Plans are invoiced monthly in advance with a 3-month minimum, then month-to-month with 30 days’ notice. Search work needs a full quarter before the numbers mean anything, which is the only reason the minimum exists.
What lands every month, at each level
Three plans, separated by how much writing we do for you and how far the visibility work goes. Every line is countable on purpose.
Scroll the table sideways to compare all three plans →
| Every month you get | Essential$850/mo | Growth$1,600/mo | Authority$2,800/mo |
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Get named in the answers your buyers are getting today
Four commitments most search retainers avoid
Worth asking anyone you speak to. The answers separate a search partner from a monthly ranking report.
We measure both scoreboards
Rankings alone are increasingly incomplete. On the Authority plan we track whether ChatGPT, Gemini and Perplexity name you, and treat it as a number to move.
We tell you what is not worth chasing
Some terms belong to someone with ten years and a thousand links on you. We say so, and spend your budget on the terms you can win.
Every fix and article is yours
The rewritten pages, the articles, the schema, the roadmap and the data belong to you permanently. Nothing is held on our platform, and nothing switches off when we stop.
Written for your market, not translated into it
Search behaves differently in every language and every local variant of it. Content is written in the language your buyers actually search in, by someone who speaks it natively.
What you keep, and what you are committing to
The questions worth asking, answered before you sign.
- You own the work. Pages, articles, schema, the audit roadmap and all the data — during the engagement and permanently after it.
- The audit is credited back in full if you start a plan within 30 days.
- 3-month minimum, then month-to-month with 30 days' notice. Search needs a full quarter before its numbers are trustworthy.
- No guaranteed positions. A rank guarantee usually means bought links you pay for later, or a term nobody searches.
- A dedicated strategist as your single point of contact.
- We measure both scoreboards. Rankings and citations are reported separately.
- Written for your market, not translated into it, in the language your buyers search in.
What people ask about SEO and AI search
How much does SEO cost?
Three monthly plans: Essential at $850, Growth at $1,600 and Authority at $2,800. They differ by pages optimised, writing done for you, and how far the AI visibility work goes. Every engagement starts with a one-time SEO & AI Visibility Audit at $650, which is credited back in full if you start a plan within 30 days.
What is GEO, and is it a real thing or a buzzword?
It is real, because the behaviour is measurable: ask an assistant a question in your category and see which brands it names. It is a buzzword when sold as a separate product with no technical foundation underneath. It is not separate from SEO; it is the second half of it.
Why do I have to pay for an audit first?
Because quoting a plan without looking would be guessing, and roughly a third of what limits a site turns out to be technical rather than editorial. You keep the roadmap whatever you decide, and the audit is credited back in full if you start a plan within 30 days.
How long before we see results?
Technical fixes can move things within weeks. Content and authority work takes a quarter before the trend is trustworthy, and competitive terms often take two. This is why the minimum term is three months.
Can you guarantee we will rank first?
No. Nobody controls the ranking algorithm or the answer engines. We tell you which terms are realistically winnable for a brand your size, show the movement each month, and say plainly when something is not working.
We already rank well. Why would we need this?
If your rankings hold but search traffic is drifting down, the answer is usually being given above your listing, from sources structured to be quotable. The audit shows whether that is happening to you.
Who writes the content?
On Growth and Authority we write it, to a brief, in your voice, and you approve before anything publishes. On Essential we supply briefs and your team writes. If you have an in-house writer we can work that way at any tier; tell us in the session.
Which languages can you do this in?
We write for the local variant your market searches in: phrasing and even question structure differ from one market to the next, even within the same language. Each language is handled by a native speaker of that market on the account.
Book a strategy session
AdvanSEM
SEO & AI Visibility strategy session
40 minutes on how you show up in search and AI answers: where you stand, what holds you back, and what to fix first.
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What search cannot do on its own
Search is slow at the start. These three sit around it, and in the session we will tell you plainly if you need none of them.
Media Buying
Search takes a quarter to build. Paid ads bring enquiries in the meantime, so cash flow does not wait on the curve.
Website Development
Sometimes the audit finds the site itself is the blocker: unfixable templates, no structure, nothing an engine can read. Then the site is the project, not the retainer.
CRO & Analytics
Ranking sends people; it does not make the page convert them. CRO turns search traffic into enquiries.