The algorithm cannot pick an ad you never made
Targeting is automated now, so creative is the lever you still control. We keep fresh ads ready, in your brand, sized for every placement, on a 72-hour turnaround.
- Every asset delivered in every placement size, not just the square one
- Start with a single ad set at $220, or a monthly queue — no minimum
- Source files are yours to keep
Three complaints, and they are all fair
Creative draws the most complaints in any engagement, usually for the same three reasons. None are about talent.
It wins awards and sells nothing
Creative made to be admired and creative made to be tested are different crafts. One wins the review meeting; the other wins the third second of a scroll.
It arrives three weeks late
By the time a batch lands, the ad it was meant to replace has fatigued and the account has spent two weeks on something tired. In paid media, speed is most of the value.
It does not look like you
Templates get reused across clients with the logo swapped, and audiences notice the same layout from four other brands.
A variation is not a new colourway
“Four variations” often means the same ad with four backgrounds. It should mean four deliberate changes to the parts that decide whether anyone stops. Toggle a variable below to see it.
One concept, four variables, three options each: 81 possible ads from a single shoot, which is why we build a queue rather than a batch. Each test changes one variable at a time, so the result is readable.
Every ad you own is already dying
A performing ad does not stay performing, and no amount of craft prevents it: fatigue comes from the audience, not the asset.
One ad can't speak to everyone
Volume is only half of it. The queue is built from genuinely different concepts, because each one reaches a different kind of buyer, and the monthly review checks which concepts found new buyers, not only which ad won.
Three starting points, whatever you already have
Pick the one that describes you. Each has its own route and its own price.
What your queue could look like
Video ads and static sets, built the way we build yours: one concept, varied one element at a time, and sized for every placement.
Captioned for sound-off viewing and delivered in vertical, square and wide sizes.
One concept, with one element changed in each variation, so every test shows which part did the work. Each set is delivered in feed, story and square sizes.
Choose a single asset, or go with the monthly fresh queue
No minimum and no onboarding fee. A single ad set costs less than a day of media on most accounts: the cheapest way to see whether we are any good.
Static ad set
Sized for every placement, not cropped to fit
Sized for every placement, not cropped to fit.
- 1 concept x 4 designed variations
- Copy written for each variation
- Feed, story and square exports
- 2 revision rounds
Video ad
Captioned, because most video plays on mute
Captioned by default, because most video is watched on mute.
- Script and production
- Music and burned-in captions
- Platform-ready exports
- 2 revision rounds
UGC-style video pack
Three videos, because one is an opinion and three is a test
Three rather than one, because one video is an opinion and three is a test.
- 3 videos, 3 distinct hooks
- Creator brief or avatar production
- Editing, hooks and captions
- Built to look like a recommendation
Creative Retainer
Fresh ads ready, month after month
The plan that keeps fresh ads ready, month after month.
- 8 static ads + 4 videos every month
- Monthly creative performance review
- Priority 72-hour turnaround
- Unused creatives roll over one month
- Cheaper per asset than ordering them one at a time
All prices in USD. Single assets are paid in advance, then delivered. The retainer is monthly in advance with a 3-month minimum, then month-to-month with 30 days’ notice — three months because creative is judged on a run of tests, not on the first batch. Source files are handed over either way.
Get the next ad ready before the current one fades
Four commitments about work you will judge by eye
Creative is the one service where you can see the product, so these are easy to check.
Built from your brand, not from a template
Your template set belongs to your account only. If an ad could swap its logo and work for another brand, it was not made properly.
72-hour turnaround on retainer work
An agency that needs three weeks is charging you for the fatigue of the ad it is replacing.
You get the source files
If you leave, you can keep making the ads, not just keep a folder of finished JPEGs.
We report which ones lost
The monthly review names the concepts that failed and what we think they ruled out. A creative report showing only the winners is a portfolio, not a report.
What you keep, and what happens to the files
Ownership of creative is where agency relationships go wrong. These terms keep it simple.
- Full ownership transfers on payment. Layered source files, project files and exports, including the concepts that never ran.
- Licensed footage and music are listed by name. The licence terms come with the file, so no usage limit surprises you later.
- Creators are paid and released properly. UGC work comes with a signed usage agreement for paid media.
- Two revision rounds on every asset, with each round’s scope agreed in writing first. Extra rounds are quoted.
- We will tell you when the creative is not the problem. If the offer, the price or the landing page is failing, more ads will not fix it, and we will say so.
What people ask before their first ad set
How fast do I get the work?
Retainer work turns around in 72 hours. Single assets usually take 3 to 5 business days, depending on video production.
Who writes the copy?
We do, and it is included in every price on this page. The hook decides whether the design is ever seen, so one person owns both.
What does “every placement” actually mean?
Each concept is composed for feed, story and square, not cropped. In a 9:16 story the text and focal point move, and the platform’s safe zones are respected.
Can you work with our existing media buyer?
Yes, often. We deliver into your ad account or your buyer’s library in their naming convention, and take the performance readout from whoever runs the account. If you would rather one team owned both, that is our media buying service.
Book a strategy session
AdvanSEM
Performance Creative strategy session
40 minutes on your ads: which concepts still bring results, what to test next, and how many fresh ads you need.
See less- 40 minutes
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Zoom
- 95 USD
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Where the assets go once they exist
Creative is not a deliverable on its own. It feeds three other services.
Media Buying
The test at the top of this page only works with new concepts to test. With a monthly queue, a media buyer runs real structured tests instead of rationing four concepts.
Social Media
The same concept, re-cut for organic, so your content and your ads never drift into two unrelated looks.
CRO & Analytics
An ad and its landing page have to make the same promise, so the winning hook becomes the page headline.