Run your marketing yourself, with the methods we use for clients
Practical playbooks, checklists and spreadsheet tools for owners and in-house marketers. Each one is sourced and ends in work you can do this week.
Start with the free UTM builder
A spreadsheet that builds clean tracking links, checks them against GA4's channel rules and names every campaign the same way. Free, with a 17-page guide.
For businesses that sell through a conversation
Reply faster, fix the page that brings leads in, and check the ad account that feeds it.
For online stores and anyone selling at checkout
Tracking you can rely on, creative that is tested properly, and the flows that sell after the first order.
For clinics, studios, gyms and local services
Get found nearby, earn reviews every week and keep the appointments you have already booked.
Get the whole set and save
Each bundle groups the products that work together for one goal. Bought this way they cost a third less or more.
From checkout to your inbox in under a minute
Read the sample
Most product pages include free pages, so you can judge the quality first.
Check out
Email, name and country, then pay by card, Apple Pay, Google Pay or Link.
Download
The files appear on screen straight away, and the links arrive by email.
Get updates
If a product is revised, the same link gives you the new edition.
What buyers ask before they download
Who writes these products?
The AdvanSEM team, from the work we run for clients. Every statistic links to its source, and platform settings were checked against each platform's own help pages.
What formats do I get?
PDF guides, spreadsheets that work in Excel and Google Sheets, and editable Word templates. No macros, no add-ons, no account to create.
How do I receive my files?
The download links appear on screen as soon as payment completes, and the same links arrive by email. They keep working, so you can download again later.
Can my team use the files?
Yes. You can share them with the people who work on your business, including freelancers and agencies you hire. Please don't resell them or post them publicly.
I would rather have someone do it for me
That is what AdvanSEM does day to day. A strategy session costs $95 and is credited in full toward your first invoice. Book one from any service page or the contact page.