Six situations, and what we actually did about them
Every engagement below starts the same way: find out what is actually true, agree one number the business will be run on, then move money toward what that number rewards. The industries change. The sequence does not.
A word about what these are. We will not publish invented client names or invented result figures. Each engagement below is a worked example: a real situation shape we are built to handle, the exact sequence we run, and the numbers we hold ourselves to. When we have client results we are allowed to publish, they will replace these, with the client named.
The part that does not change
Find out what is true
Tracking, events and one analytics property that can see the whole journey — verified in writing before a single budget decision is made.
Agree the number that decides
One number the business is run on. Usually contribution margin, qualified pipeline or cost per enrollment — almost never platform ROAS.
Move money toward it
Reallocate deliberately, test the conclusion rather than assume it, and keep the reasoning visible in the same dashboard you can open any time.
Say the awkward part
If the bottleneck is follow-up speed, or pricing, or capacity, we tell you — even when the honest answer is that you should not spend more with us yet.
Your situation is probably one of these, with different numbers
Book a 45-minute working review. We look at your accounts, your tracking and your spend, and you leave with a written action plan you keep either way.