Your marketing runs all night. Nobody is watching it
Agents that watch your accounts, leads and data around the clock, and flag within hours what a monthly report shows weeks later.
- Fixed one-time build price, quoted before anything is built
- Agents report and alert; changes stay with your team
- You own the accounts, the logic and everything it produces
One morning, before you opened a laptop
The gap stays open for structural reasons
None is a people problem, so hiring harder does not close it.
A report is a rear-view mirror
It tells you accurately about a month that is already over. Every decision it prompts could have been made three weeks earlier, when it would still have changed the number.
Watching is nobody’s actual job
It is the first thing dropped in a busy week, because skipping it shows no visible harm. The cost appears later, as a bad month rather than a missed morning.
A dashboard never calls you
Dashboards wait to be opened. They are no help at 2am on a Saturday, exactly when a budget rule misfires or an integration quietly stops writing.
An agent is three parts, and that is the whole of it
“AI automation” is often sold vaguely, so here is the whole mechanism before any price.
It is not a chatbot, it has no opinion of its own, and it has no authority over your money.
Three agents. Pick the gap you actually have
Follow the wiring left to right: what each agent reads, what it does with it, and what reaches you.
It does not replace anyone. Here is exactly where the line sits
It does not replace a team: the machine is good at work that is repetitive and never stops, and useless at work that needs judgement about your business. Click any row.
Three steps. Stop after any of them
Once to build, then a small amount to keep it working. It begins with a strategy session at $95, credited to your first invoice.
Start with the diagnostic
Build what you picked
Keep it running
All prices in USD. Builds are paid in advance, then delivered. The Care Plan is month-to-month with 30 days’ notice, and an agent keeps running if you stop it — you simply take over hosting and maintenance yourself, with the documentation we hand over.
Agents to build
The three builds the diagnostic prices for you, and what each one includes.
Reporting Agent
Your numbers in your inbox every morning
Connects up to two data sources, sends a daily performance digest, and alerts you the moment a metric crosses a threshold you set.
- Up to 2 data sources
- Daily digest to your inbox
- Threshold alerts you define
- Delivered in 1-2 weeks
Lead Engine
Every lead captured, scored and followed up
Captures leads from every form and lead ad, scores and routes them, syncs to your CRM, and fires the first follow-up automatically.
- Up to 3 integrations
- Lead scoring and routing rules
- CRM sync with source and campaign
- Instant follow-up message
Performance Guardian
Every ad account watched, every day
Watches every advertising account daily, separates a spend spike from a conversion drop from a tracking failure, and ranks what to do.
- All ad accounts, monitored daily
- Anomaly detection against your own normal
- Prioritised alerts with recommended actions
- A weekly AI-written insights summary
Hand the repetitive work to an agent, and keep your team on the decisions
Four commitments, because this is the easiest service to oversell
Nothing here asks you to trust a black box. These guardrails make sure of it.
Read-only unless you ask otherwise
An agent watches and reports. It does not move budget, pause campaigns or change targeting. Any write access, such as adding a lead to your CRM, is limited to that one action and documented.
You get the logic, not just the output
Every rule, threshold and integration is documented in plain language and belongs to you. If we stop working together, another developer can read it and keep it running.
Fixed quotes, before anything is built
The diagnostic scopes the build before it is priced, so there is no hourly rate and no cost discovered along the way.
We will tell you when not to automate
Some workflows are too unstable, too rare or too cheap to be worth building around. Automating a bad process only makes it happen faster.
What you own, what it can touch, and what happens if we stop
Custom software from an agency often leaves you dependent on that agency. These terms prevent it.
- It cannot spend your money. Agents are read-only unless you ask otherwise, and any write access is limited to one action named in the spec.
- The build is yours. Source, logic, rules, integrations and documentation are handed over on delivery, not held as leverage.
- The accounts stay in your name. Every platform connection is made from your own account, with your own credentials, so nothing goes dark if we do.
- Agents keep running if you cancel the Care Plan. You take over hosting and maintenance with the documentation we handed you.
- Fixed price, fixed scope. The diagnostic defines what gets built. If the scope changes, it is re-quoted before anyone starts, not billed afterwards.
- Sometimes automation is the wrong answer. A process that changes every month, or runs four times a year, is cheaper to do by hand, and the diagnostic will say so.
What people ask about AI automation
How much does AI marketing automation cost?
The strategy session is $95, credited in full to your first invoice. The Automation Diagnostic is $500 one-time and returns fixed quotes that are yours to keep. Builds are one-time: Reporting Agent $1,500, Lead Engine $2,500, Performance Guardian $4,500. The Care Plan is $350 a month for every agent you have.
Is this just a chatbot?
No. A chatbot holds open-ended conversations with customers. These agents work on your own systems: they watch your data, alert your team and, where you allow it, send the first reply your team wrote.
What tools do you connect to?
Anything with a proper API — Google Ads, Meta, TikTok, LinkedIn, GA4, Shopify, WooCommerce, HubSpot, Zoho, Salesforce, Pipedrive, Slack, Google Sheets, WhatsApp Business Platform and most email platforms. The diagnostic confirms your specific stack before anything is quoted, so you never pay to discover an integration is impossible.
What happens when a platform changes its API?
The integration breaks, usually silently. Fixing platform changes is included in the Care Plan and is the main reason it exists. Without it, an agent built today could quietly fail within a year without anyone noticing.
Do I need a developer on my side?
Usually not. Some connections need someone with admin rights on a platform to approve access, which is an approval rather than work. If your stack needs anything more, you will hear it at the diagnostic stage, with the cost attached.
How long does a build take?
The Reporting Agent is typically one to two weeks. The Lead Engine two to three, because routing rules and CRM mapping need a round of testing against real submissions. The Performance Guardian three to four, since it has to learn what normal looks like in each account before its alerts are worth reading.
How is this different from the automations built into my ad platform?
Platform automations only see their own platform, so they cannot tell you that conversions stopped being recorded, or that leads are arriving and nobody is calling them. Almost every failure worth catching happens in the gap between two systems, and only something reading both of them can see it.
Book a strategy session
AdvanSEM
AI Automation strategy session
40 minutes on what goes unwatched in your marketing, where your data lives, and whether an agent is worth building yet.
See less- 40 minutes
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Zoom
- 95 USD
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What gets faster once something is watching
Automation is not a channel. It is the layer that makes the other channels react in hours instead of at the end of the month.
Media Buying
The Performance Guardian watches the accounts your media buying runs in, so a spend anomaly is caught that morning, not in a monthly report.
CRO & Analytics
Conversion work depends on tracking that is actually firing. Catching a stopped pixel early is the difference between a test you can read and a month you have to discard.
Lifecycle & Retention
The Lead Engine hands a new lead straight into the journeys that lifecycle marketing builds, in seconds, with the source attached rather than lost.