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Toolkit · PDF + templates + tracker
Get a complete Google profile and a steady flow of genuine reviews
For clinics, salons, gyms, restaurants, stores and home services: fix your Google Business Profile, earn reviews every week and measure the calls, visits and bookings it brings in.
60-check profile audit46 review scripts and repliesPrintable review cardReview tracker spreadsheet
- A 60-check profile audit you can finish in an hour, starting with what can cost you the listing
- 46 editable review requests and replies, by channel and by business type, written to Google's rules
- A tracker that works out your rating, review pace and reply rate, for up to 10 locations
$24One-time · instant download
A complete profile and a weekly review routine, in about a day of setup.
- 32-page PDF, Word templates, tracker and card editor
- Word, Google Docs, Excel, Google Sheets and any browser
- Download links by email, yours to keep
- Free updates to this edition
Secure checkout by Stripe. Files arrive on screen and by email the moment you pay.
Sound familiar
A profile set up years ago, and reviews that stopped coming
Most profiles were filled in once and left, and the reviews on them come from whoever happened to write one.
Reviews that went quiet
We’ve had the same 30 reviews for two years, and the newest one is from last spring.
Stuck on a 1-star reply
I never know what to say to a 1-star review, so I leave it unanswered.
Nobody likes to ask
My team feels uneasy asking for reviews, so in practice nobody does.
Is a discount allowed?
Someone told me to offer a discount for reviews, and I’m not sure that’s even allowed.
No idea what it brings in
I can’t say what the profile actually brings us each month in calls, visits or bookings.
Features that vanished
Half the features I was told to use, like chat and Q&A, have disappeared.
74%
of consumers look for reviews written in the last three months, and 32% look for reviews from the last two weeks. A steady flow matters more than a big total.
What you get
An audit, the words to ask and reply, and a tracker that keeps score
Every rule was checked against Google's help pages, and every template is written to follow them.
The kit (PDF, 32 pages)
10 chapters, the 60-check profile audit, 4 worksheets, a one-page 30-day plan and a printable review card page.
46 review scripts and replies (DOCX)
25 review requests by channel and business type, 17 replies from 5 stars to fake reviews, 2 owner responses, a staff card and a holding reply for a review spike.
Tracker (XLSX) and review card (HTML)
A 7-tab tracker for rating, review pace, reply rate and monthly profile actions across up to 10 locations, plus a card editor: add your QR code and print.
Chapter by chapter
- How Google decides who shows up
- The 60-minute profile audit
- Categories, services and details that decide relevance
- Photos, video and posts that earn the action
- The review engine
- Your review link and printable card
- Replying to reviews, and handling a spike
- Running several locations
- Measuring what the profile earns
- Verification and suspension risk
Look inside
Real pages from the kit
The free sample covers chapter 1, on how Google ranks local results, and the first pages of the 60-check audit.
After you work through it
What you will have running in 30 days
- A complete, accurate profile, audited and fixed in about a day, starting with what can cost you the listing
- Categories and services written in the words your customers actually search
- One way to ask every customer for a review, on the channels they already use, within Google's rules
- A calm, specific reply for any review, including fake ones and a sudden wave of bad ones
- A monthly view of calls, directions, website clicks and bookings from the profile, next to your own numbers
From our work
The same local groundwork we run for clients
Both projects appear in the kit and are written up on our site, with the numbers.
STORE VISITS
184 direction requests and 86 calls in 20 days
A heritage jeweller’s first map campaign, linked to its business profiles, also showed 0 searches for the house’s own name, and that changed the plan.
BOOKINGS
Google enquiries up 191% on flat spend
A two-branch swim school built its search on the 144 swim-class phrases parents actually type, the same words a profile’s services should use.
Is it right for you
Who gets the most from it
Made for you if
- You own or manage a business that customers visit or call
- You are the in-house marketer or assistant who runs the profile week to week
- You run 2 to about 10 locations and want one standard across them
Probably not for you if
- Your business is online-only, with no customer-facing location
- You want to buy, swap or filter reviews
- You manage hundreds of locations through the API
How to use it
STEP 1
Day 1, about a working day
Run the 60-check audit, then fix categories, services, hours and photos.
STEP 2
Week 2
Switch on two review channels, print the card and show the team how to ask.
STEP 3
Every week, 30 minutes
Ask every customer, reply to every review and log your asks in the tracker.
STEP 4
Every month, 30 minutes
Enter Google’s Performance report in the tracker next to your own numbers, and decide one change.
Templates open in Word, Google Docs and Pages. The tracker works in Excel, Google Sheets and Apple Numbers, with no macros. The card editor opens in any web browser.
Questions
What local business owners ask before they download
What format are the files, and what do I need to open them?
A PDF that opens in any PDF reader, a Word document (.docx) that opens in Word, Google Docs or Pages, an .xlsx tracker that works in Excel, Google Sheets and Apple Numbers with no macros, and an HTML card editor that opens in any web browser.
Who is it for?
Businesses customers visit or call: clinics, dental offices, salons, spas, gyms, studios, restaurants, cafés, retail stores, showrooms, dealerships, home services and professional offices. Owners can run it alone, and it also works as a ready process for an assistant.
Is it allowed to ask customers for Google reviews?
Yes. Google encourages it and gives you a link and QR code. What isn't allowed is offering anything in return, asking only happy customers, pressuring people on the premises, or getting reviews from staff and family. The templates are written to follow those rules.
I have several locations. Does it still work?
Yes, for roughly 2 to 10 locations. Chapter 8 covers multi-location rules and tools, there's a location-standard worksheet, and the tracker's Locations tab compares them month by month.
How do I receive it?
The download links appear on screen as soon as payment completes, and the same links arrive by email. They keep working, so you can download again later.
Instant download
Turn this week's customers into next month's reviews
The audit, the 46 templates, the tracker and the review card, delivered the moment you pay.
$24One-time · instant download
A complete profile and a weekly review routine, in about a day of setup.
- 32-page PDF, Word templates, tracker and card editor
- Word, Google Docs, Excel, Google Sheets and any browser
- Download links by email, yours to keep
- Free updates to this edition
Secure checkout by Stripe. Files arrive on screen and by email the moment you pay.
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