Content that compounds, not a calendar that empties.
Most brands do not have a content problem. They have a system problem — posts that disappear, and a month that starts from nothing every time. We build the system first, then run production against it.
The feed is busy. The pipeline is not.
It is entirely possible to post every day and still be invisible to the people who would actually buy from you. When that happens it is almost always one of these three, and none of them is solved by posting more.
Every month starts from zero
The calendar gets filled, the posts go out, and thirty days later there is nothing to build on. No format banked, no idea reusable, and next month opens on an empty document again.
Engagement is measured. Demand is not.
Reach, likes and follower counts get reported because they are easy to count. Nobody can point at a post and say it produced an enquiry, so nobody can decide what to make more of.
It all lives in one person’s head
The founder, the intern or the freelancer holds the voice, the tools and the logins. When they leave, the account stalls and everything they learned walks out with them.
You do not need more posts. You need something that makes posts.
A post is spent the day it goes out. An asset is a format, a hook or an idea that can be cut again, reshot, translated to another channel and reused six months later. The difference between an account that grows and one that plateaus is almost never effort — it is whether anything is being banked.
So the first thing we build is not a calendar. It is the system the calendar comes out of: the themes you will own, the formats you will repeat, the people you are speaking to, and where each piece goes. The calendar becomes an output of that, which is why month two is easier than month one instead of exactly the same.
What a calendar leaves behind
- Thirty posts that have already been seen
- A voice that only exists in someone’s head
- Metrics nobody can act on
- A blank document on the first of the month
What a system leaves behind
- Content pillars you own and can defend
- Formats and hooks that get reused, not reinvented
- A documented voice anyone on your team can follow
- A library that is worth more every month
The Blueprint is the thing you keep.
Before a single post is designed we build your content operating system and hand it over as a working document. It is yours permanently — if we ever stop working together, your next team picks it up and carries on instead of starting the discovery again. $600 one-time, and it is included free on the Full plan.
One idea. Shot once. Cut eight ways.
The fair question behind any content retainer is how the volume can possibly stay good. The answer is that we do not make thirty things a month — we make a handful of strong ideas and cut each one properly for where it is going, which is a different job from posting the same clip everywhere.
Five channels shown because they are the ones most brands need. X, YouTube, Pinterest and Threads are all on the table — the Blueprint decides which you actually need rather than defaulting to all of them, and the plan covers 2, 3, or 4+ platforms accordingly.
The month you approve before anything publishes.
Volume is easy to promise and hard to picture, so here is a real month at each plan. Switch between them to see exactly what lands, and when.
Every month you receive the calendar first. Nothing is published until you have approved it — and if you want something moved, changed or pulled, it moves before it goes out, not after.
Posting is the easy half. The replies are where it turns into pipeline.
Community management is unglamorous, hard to scale and impossible to make look impressive in a report, which is why it is the first thing most agencies stop doing. It is also the only part of social where a stranger becomes a conversation. So we build it rather than promise hours: keyword and AI response flows answer comments and DMs on a connected channel instantly, around the clock, and anything that needs a person is routed straight to your named contact. $350 one-time per channel, built once and refined monthly — one channel included on the Full plan.
What social costs, and which plan is actually yours.
Three plans, separated by how many platforms you need and how much video you want. The full deliverables for each are in the calendar above — this is the short version of who each one is for. Platform subscriptions and any paid promotion stay on your own billing, never marked up.
Essential
For a brand with one or two channels that need to be consistently good before anything else is added. The right starting point if social has been ad hoc until now.
Growth
For a brand that needs short-form video in the mix and a third channel pulling its weight. Adds monthly shoot direction so production never runs dry.
Full
For a brand where social is a primary demand channel. Creator coordination, social listening, an automated community management channel, and the Blueprint included free.
Content Strategy Blueprint — $600 one-time.
Required once, before production starts, because there is no sensible way to make content without it. Included free on the Full plan.
All prices in USD. Invoiced monthly in advance with a 3-month minimum, then month-to-month with 30 days’ notice. The three months exist because a content system needs a full quarter before the numbers mean anything — not to lock you in.
Four things most social retainers will not agree to.
These are the commitments that separate a content system from a posting service. They are also the questions worth asking whoever else you are speaking to.
Strategy before calendar
We will not start producing before the Blueprint exists. Posting in week one looks like progress and is the main reason month twelve looks like month one.
You approve before anything publishes
The month’s calendar comes to you first, every time. Nothing goes out that you have not seen, and changes happen before publication rather than as an apology after it.
You own the system, not just the posts
The Blueprint, the templates, the accounts, the assets and the data are yours permanently — including after we stop working together.
Written for your market, not translated into it
Content is created in the language and the local variant your audience actually uses, because a caption translated word for word reads like an outsider wrote it.
What you keep, and what you are committing to.
The uncomfortable questions are the ones worth answering before you sign, not after. Here are ours, unprompted.
- You own everything. The Blueprint, the accounts, the templates, every asset and all the data — during the engagement and after it ends.
- Nothing publishes without your approval. The calendar is delivered, reviewed and signed off before a single post is scheduled.
- 3-month minimum, then month-to-month with 30 days' notice. A content system needs a full quarter before its numbers mean anything.
- Your platform subscriptions stay on your billing, in your name. Scheduling tools, design licences and any paid promotion are never marked up through us.
- A dedicated strategist as your single point of contact, replying within one business day — not a shared inbox.
Where social stops, and what picks it up.
Social builds an audience and warms it. It is rarely the thing that closes. These are the three services that most often sit either side of it — and during the strategy session we will tell you plainly if you do not need any of them yet.
Media Buying
Once a piece of content proves it earns attention organically, paid puts budget behind the winner instead of guessing which creative to run.
Performance Creative
When the volume outgrows what a monthly shoot can supply, the creative studio produces the statics and videos at the cadence paid media needs.
Lifecycle & Retention
An audience that follows you is not yet a customer list. Email and WhatsApp journeys convert the attention social built, and keep the customers it wins.
Everything worth asking before you sign.
How much does social media marketing cost?
Three monthly plans: Essential at $700, Growth at $1,400 and Full at $2,300. They differ by how many platforms are managed, how many posts go out, and how much short-form video is included. Before production begins there is a one-time Content Strategy Blueprint at $600, included free on the Full plan. Platform subscriptions and any paid promotion stay on your own billing, never marked up.
Why pay for a Blueprint before you start posting?
Because content made without one cannot be repeated. The Blueprint defines the themes you will own, the formats you will reuse, who you are speaking to and where each piece goes. You keep the document permanently, and it is the reason month six is easier than month one instead of identical to it. If we skipped it we would be filling a calendar, which is the exact problem you are trying to solve.
How many platforms should we actually be on?
Almost certainly fewer than you think. Two done properly beats four done thinly, which is why the Essential plan covers two. The Blueprint decides which ones based on where your buyers already spend time and what your brand can sustain — not on which platforms happen to exist.
Who actually writes and designs the content?
A dedicated strategist owns your account and is your single point of contact, directing the writers and designers producing your work. The person on your strategy call is the person shaping the content — there is no handover to someone you never meet after you sign.
Do I approve posts before they go out?
Yes, every month, without exception. You receive the full calendar with the content before anything is scheduled. If you want a post moved, rewritten or pulled, it happens before publication rather than as an apology afterwards.
How fast will we see results?
Community response and content performance data appear within the first few weeks. A trustworthy read on what is genuinely working takes a full quarter, which is exactly why the minimum term is three months. Anyone promising you a specific follower count by a specific date is guessing.
Do I own the accounts and the content?
Yes, completely and permanently. The accounts, the Blueprint, the templates, every asset produced and all the performance data belong to you — including after we part ways.
What is the minimum commitment?
Three months on monthly plans, then month-to-month with 30 days’ notice. The three months exist because a content system needs a full quarter before its numbers mean anything, not because we want to lock you in.
Can you work with our existing brand guidelines or our designer?
Yes. Where brand guidelines already exist we build the Blueprint on top of them rather than replacing them. If you have an in-house designer, we can supply the system and direct the work while your team executes it — mention it during the strategy session and we will scope it that way.
What languages can you create content in?
We create in the language your market actually buys in, and in its local variant — US English does not read like UK English, and Spanish written for Madrid does not land the same way in Mexico City. English and Spanish are in active use today, and any other language is taken on only with a native speaker of that market on the account.
Book a strategy session
45 minutes. $95, credited in full toward your first invoice.
We review the accounts you already have, tell you which channels are actually worth your effort, and hand you a written content plan you keep whether or not you work with us.
- A real look at your existing content, not a discovery questionnaire
- An honest answer on which platforms you should drop
- The $95 comes straight off your first invoice