The search that fills your shop happens three streets away
Local search, nearby ads and reviews run as one plan, measured in people through the door, not impressions.
Best rated. Shortest walk. Seventh. The map shows three results, so about 1% of nearby buyers ever see you — and none of them learn you were the closest.
Which stage fits your store right now?
Answer what is true today, and we will point you to the stage that fits and the first thing we would change.
Three failures that look like a footfall problem and are not
01
You are invisible at the exact moment somebody is deciding
A buyer three streets away searches for what you sell and sees three businesses on the map. If you are fourth, you are nowhere. That cut-off decides more of your week’s takings than any poster in the window.
02
Nothing connects the money you spend to the person who walks in
So digital feels like a leap of faith and is the first thing cut in a slow month, though it could have fixed it. Store visits are measurable now; without that, every marketing conversation is opinion.
03
The season arrives before the plan does
Promotions get built the week they run, from whatever stock needs moving, to an audience that has not heard from you since the last one. The peak you knew was coming all year gets handled as a surprise.
“I didn’t know you were here”
Your shop is on the street but not on the map, which to somebody three streets away is the same thing. Switch the work on and watch the lights come up.
Everything above is inside Launch and Accelerate. None of it is clever, and all of it is the reason somebody three streets away has never heard of you.
What we would report on, and what each one is for
None of these is an impression or a like. Each can be checked on the shop floor, starting with the chain below: how a dollar leaving your account connects to somebody at your counter.
Today the only two numbers you have are what left your account and what came through the till — and no honest way to connect them. That gap is the whole reason marketing is the first thing cut in a slow month.
Local pack ranking for the terms that matter
Where you sit on the map for what people search near you. Only three results show, so you are in or invisible.
Store visits from online spend
Measured with store-visit signals, local inventory ads and a code your staff asks for at the counter. It settles whether digital reaches the shop floor.
Cost per store visit
What it costs to put one person through the door. Compare it with your average basket and the question answers itself.
Average basket and items per sale
The lever that turns marginal footfall into a profitable month without spending anything more on getting people in.
Review volume, recency and rating
Reviews are the deciding factor between two businesses on the same map. Volume and recency move ranking; the rating moves the choice.
Returning local customers
Whether you are building a customer base or renting strangers. It decides what a first visit is worth paying for.
What you need is decided by what already works
Being found on the local map changes what the next dollar should do. Each stage solves a different problem, so pick the one that matches where you are today.
Not sure where to start?
Choose whatever is true of your business today, and we will point you to the stage that fits and the first thing we would change.
Launch
Steady local discovery and foot traffic
Go with this if nearby buyers cannot find you yet.
- Geo-targeted ads on 1 platform, up to $7.5k/mo ad spend i
- Your Business Profile owned, kept current and posted to
- Found by shoppers nearby, with 10 local pages a month
- A monthly report on store visits, not clicks i
Monthly strategy call
Accelerate
Own local search, and turn browsers into buyers
Go with this if you are findable and the gap is between being seen and being chosen.
Everything in Launch, plus:
- 2 platforms around each location, for up to $25k/mo ad spend i
- Ads that show what is in stock at the nearest store
- More reviews, with unhappy customers flagged to you first
- Seasonal promos planned a quarter ahead
- 12 social posts a month, from a calendar you approve
Monthly strategy call
Dominate
The reference brand in every location's area
Go with this if you run several locations, each with its own map and season.
Everything in Accelerate, plus:
- Every platform, with every location covered
- Each location reported on its own
- Customers brought back by loyalty journeys and 2 campaigns a month
- 20 social posts a month, 6 of them short videos
- A store video produced with AI every month
Bi-weekly strategy calls
Prices are monthly and exclude ad spend, which is never marked up. Any setup a stage needs is included as one-time work in your first month.
Ad platforms and monthly ad spend i
1 platform, geo-targeted, up to $7.5k
2 platforms per location, up to $25k
All platforms, every location, up to $25k
New ads or ad sets
2 a month
4 a month
4 a month
Ad accounts, pixel and tracking build i
✓
✓
✓
Inventory and store-traffic ad formats i
—
✓
✓
Business Profile owned, optimised and posted to
✓
✓
✓
Local pages optimised
10 a month
10 a month
10 a month
Social posts published
—
12 a month
20 a month, 6 of them videos
Review and reputation agent i
—
✓
✓
Promo drops, planned quarterly and launched monthly i
—
✓
✓
Loyalty and comeback journeys i
—
—
5 journeys + 2 campaigns a month
Store video produced
—
—
1 AI video a month
Live dashboard and monthly report
✓
✓
✓
Strategy calls
Monthly
Monthly
Bi-weekly
Be findable to the street that already walks past you
Launch for Retail
Every line is a deliverable you can count, and every one-time setup is included in your first month.
Excludes ad spend.
Steady local discovery and foot trafficOwn local search — turn browsers into buyersThe reference brand in every location's area
Ads on 1 platform, geo-targeted per location, up to $7.5k/mo ad spend
Campaigns aimed at the radius each location can serve. Ad spend beyond $7.5k a month is where the next stage takes over.
2 new ads or ad sets a month
Fresh ads launched on a steady rhythm, so the account never runs on tired creative.
Ad accounts, pixel and tracking built for you
Set up properly in your first month, and included in the price.
Business Profile owned, optimised and posted to
Your Google Business Profile completed, kept current and posted to, so you show up and look open.
10 local pages optimised a month
Pages for the services and areas that earn you the most, optimised so people nearby find them first.
Live dashboard and a monthly report on visit signals
Calls, direction requests and footfall: the signals that show a campaign brought people in.
A monthly strategy call
Time with the person running your account, on what moved and what changes next.
Everything in Launch, plus:
Ads on 2 platforms per location, up to $25k/mo ad spend
Two platforms around each location, for ad spend up to $25k a month.
4 new ads or ad sets a month
Twice the testing rhythm, so winners are found and scaled sooner.
Inventory and store-traffic ad formats
Ad formats that show what is in stock at the nearest store, built to bring people through the door.
12 social posts published a month
Posts designed and published for you, from a calendar you approve each month.
Review and reputation agent
Every customer asked for a review after their visit, with unhappy ones flagged to you first.
Promo drops planned quarterly, launched monthly
Seasonal offers planned a quarter ahead and launched each month, with the creative ready in time.
Everything in Accelerate, plus:
Ads on every platform, every location covered
Every platform, with every location covered and reported on its own.
20 social posts a month, 6 of them videos
A fuller social presence, with short videos made for reels and stories.
Loyalty and comeback journeys plus 2 campaigns a month
Journeys that bring customers back after a visit, plus 2 campaigns a month to your list.
1 AI store video produced a month
A short video of the store or the offer, produced with AI every month.
Bi-weekly strategy calls
A strategy call every two weeks, so decisions keep pace with the spend.
What this would cost you separately
What this stage leaves out, on purpose
Named now, not discovered in month three. Each arrives at the next stage, or can be added on its own.
Social posts
Arrive at Accelerate: 12 posts a month from a calendar you approve.
Review requests
Arrive at Accelerate: an agent that asks every customer for a review after their visit.
A rebuilt website
We improve the pages that matter. A full rebuild is a separate project with its own price. Business Website: $1,500 to $2,800 one-time.
Loyalty and comeback journeys
Arrive at Dominate, with 2 campaigns a month to your customer list.
A monthly store video
Arrives at Dominate, produced with AI.
A rebuilt website
We improve the pages that matter. A full rebuild is a separate project with its own price. Business Website: $1,500 to $2,800 one-time.
A new website or store build
We will tell you when the site is the constraint. Building it is a project with its own scope and price, not part of a retainer. Business Website: $1,500 to $2,800 one-time.
Conversion testing on the website
Most retail sites do not carry the traffic for tests to reach significance. Where yours does, we will say so and price it separately. CRO Program: $1,200 a month.
Paid search at national scale
Everything here is built for a radius somebody will travel. National demand capture is a different strategy with a different budget. It is scoped and quoted on its own.
How we work
01
Reach aimed at people who can visit
Campaigns focus on the area around each store and the hours that matter, so budget goes to people likely to walk in.
02
Reviews asked for at the right moment
Customers are invited to review after their visit, and unhappy ones reach you first so you can put things right.
03
Visits and local rankings in every report
Reports show store visits and where you rank for the searches your buyers make, next to what each campaign cost.
Signature to first launch: 5 to 10 business days
What happens, and what we need from you at each point.
We claim or take control of the Google Business Profile in your name and audit where you rank on the map against the shops you compete with.
Approve the profile access request, and confirm your real hours, categories and service area.
Hours, categories, products and photos are corrected everywhere, and store-visit measurement is set up before a campaign spends anything.
Current photographs of the store, and what you most want people coming in for.
The first geo-targeted campaign is built: radius, opening hours and the products worth the trip.
One round of comments, and a sense of how far your customers really come from.
Launch, watched daily through the first week. Local campaigns go wrong quickly and quietly, usually on radius or timing.
Tell your counter staff the offer exists. That single step decides half the result.
First full report: where you rank, the visits the spend produced and the cost per visit, with what we got wrong stated as plainly as what worked.
40 minutes, and a decision on what changes.
What you are committing to
The same terms apply to every stage and service.
- Invoiced monthly in advance. Three-month minimum, the shortest honest term for anything measurable, then month-to-month with 30 days’ notice.
- Ad spend is never marked up. Our fee is the only thing we are paid. Most clients pay the platforms directly; we can handle the billing if you prefer.
- Platform subscriptions stay on your billing. Ad accounts, email, messaging and hosting, all in your name.
- You own every account, asset and piece of data we create, from day one and after we part ways.
- Custom scopes are available. If no stage fits, tell us the goal and budget and we will price the actual work.
- The $95 strategy session is credited in full toward your first invoice.
What retailers ask about store traffic
My customers walk in — they do not click
They search before they walk in. Between deciding and arriving, almost all of them check a map, opening hours or whether you have it in stock. The job is making that search end at your door, not the shop two streets over.
Can you actually prove an online dollar put someone in my store?
To a fair degree, yes: store-visit signals on Google and Meta, local inventory ads, offer codes redeemed at the counter, and campaign weeks compared with till data. It is not perfect attribution, but it is measurement rather than faith.
We are too seasonal for steady marketing
Seasonality is the argument for a plan, not against one. We build the promo calendar around your peaks, and run lighter always-on local search in between, so each peak opens to an audience that already knows you.
I have several locations. Does this work per store?
Yes. From Launch, campaigns are geo-targeted around each location and every store is reported separately. Dominate runs every platform across every location.
What happens if we stop?
You keep everything, including the Google Business Profile work, the local pages, the review system and the customer list, all built in your name.
Who this works for, and who it does not
A good fit if
Most of our work looks like this.
- You have at least one physical location and most of your revenue happens inside it.
- You are willing to claim and properly maintain a Google Business Profile.
- Somebody on the team can ask for a review and honour an online offer at the counter.
- You can commit a modest, steady local ad budget rather than panic bursts.
- You want to be the obvious choice in your area rather than a national brand.
The wrong choice if
Said plainly, so nobody spends a call finding out.
- You will not invest in local listings, or see them as somebody else's job.
- You have no interest in measuring what marketing does for the store.
- You want national reach with no particular place for anyone to go.
- The stock situation changes faster than anyone can record it.
- You need results before you commit any budget at all.
Book a strategy session
AdvanSEM
Retail strategy session
40 minutes on how nearby shoppers find you, and what should bring more of them through the door.
40 minutes on how nearby shoppers find you, and what should bring more of them through the door.
See less- 40 minutes
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Zoom
- 95 USD
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