The search that fills your shop happens three streets away.
Local search, geo-targeted media and review systems run as one plan — measured in people through the door, not impressions on a screen.
Best rated. Shortest walk. Seventh. The map shows three results, so about 1% of nearby buyers ever see you — and none of them learn you were the closest.
Three failures that look like a footfall problem and are not.
01
You are invisible at the exact moment somebody is deciding
A buyer three streets away searches for what you sell and sees three businesses on the map. If you are fourth, you are nowhere — not lower down, nowhere. That single cut-off decides more of your week’s takings than any poster in the window.
02
Nothing connects the money you spend to the person who walks in
So digital feels like a leap of faith, and the first thing cut in a slow month is the only thing that could have fixed it. Store visits are measurable now; without that measurement every marketing conversation is an argument about opinions.
03
The season arrives before the plan does
Promotions get built the week they run, from whatever stock needs moving, to an audience that has not heard from you since the last one. The peak you knew was coming all year gets handled as a surprise.
“I didn’t know you were here.”
Your shop is on the street. It is simply not on the map — which, to somebody three streets away deciding where to go, is the same thing. Switch the work on and watch the lights come up.
Everything above is inside Foundation and Structure. None of it is clever, and all of it is the reason somebody three streets away has never heard of you.
What we would report on, and what each one is for.
Not one of these is an impression or a like. Each is something you could verify on the shop floor — starting with the chain below, which is how a dollar that leaves your account gets connected to somebody standing at your counter.
Today the only two numbers you have are what left your account and what came through the till — and no honest way to connect them. That gap is the whole reason marketing is the first thing cut in a slow month.
Local pack ranking for the terms that matter
Where you sit on the map for what people actually search near you. Only three results are shown, so this is close to a binary: in, or invisible.
Store visits from online spend
Measured with store-visit signals, local inventory ads and a code your staff asks for at the counter. This is the number that ends the argument about whether digital reaches the shop floor.
Cost per store visit
What it costs to put one person through the door. Compare it against your average basket and the whole question stops being philosophical.
Average basket and items per sale
The lever that turns marginal footfall into a profitable month without spending anything more on getting people in.
Review volume, recency and rating
Reviews are the deciding factor between two businesses on the same map. Volume and recency move ranking; the rating moves the choice.
Returning local customers
Whether you are building a customer base or renting strangers. It decides what a first visit is worth paying for.
Tick what is true. Three or more and this is your stage.
The stage you need is decided by how much of the local map you already own, not by the size of the shop. Switch stage below and the list changes with it.
Tick the ones that are true.
Nothing is submitted and nothing is stored — this is here so you can rule the stage out as easily as rule it in.
Tick the ones that are true.
Nothing is submitted and nothing is stored — this is here so you can rule the stage out as easily as rule it in.
Tick the ones that are true.
Nothing is submitted and nothing is stored — this is here so you can rule the stage out as easily as rule it in.
Foundation for Retail, line by line.
Every line links to the service page it comes from, with its standalone price, so you can check the arithmetic rather than take our word for it.
Excludes ad spend, which you pay directly to the platforms.
Steady local discovery and foot trafficOwn local search — turn browsers into buyersThe reference brand in every location's area
Google Business Profile, properly built
Categories, services, hours, products, photos and the questions people actually ask. This is the single highest-return hour in local marketing and it is almost always half-done.
Part of SEO & AI Visibility → 02A local SEO foundation
The technical and on-page work that tells search engines where you are, what you stock and which neighbourhoods you serve.
Part of SEO & AI Visibility → 03One geo-targeted traffic campaign
Built on a radius people will actually travel, timed to the hours you are open, pointed at the products worth leaving the house for.
Part of Media Buying → 04Eight social posts a month
Enough to look open, current and worth visiting when somebody checks you before setting off.
Part of Social Media → 05Live dashboard, monthly report, monthly call
The same numbers we look at, available the whole time.
Part of Media Buying →Local media buying across two platforms
Search for the people already looking, social for the people who have not thought of you yet — governed by one budget and one radius.
Part of Media Buying → 02Local inventory and traffic ads
Ads that show what is actually on your shelves right now, so somebody three streets away knows the trip is worth making.
Part of Media Buying → 03Review-generation automation
A request that goes out at the moment a real customer is most likely to say yes, then tracks volume, recency and rating. We automate the asking and nothing beyond it.
Part of AI Automation → 04A seasonal promotional calendar
Built around your actual peaks rather than the week they arrive, so the audience is warm before the season opens.
Part of Media Buying → 05Social Essential: twelve posts a month
A consistent local presence, with the promotional calendar running through it rather than beside it.
Part of Social Media →Multi-location media buying
Each branch with its own geography, budget and reporting, so you can see which location is actually being found and which one is quietly invisible.
Part of Media Buying → 02Social Growth: twenty posts including six videos
A real content rhythm across the brand and its locations, with video doing the work that photographs cannot.
Part of Social Media → 03A full local SEO programme
Ranking work per location, local landing pages, and the structured data that decides how each branch appears in search and in AI answers.
Part of SEO & AI Visibility → 04Loyalty and lifecycle flows across email and WhatsApp
The people who walked in once, brought back deliberately. This is the cheapest revenue a store has and almost nobody runs it.
Part of Lifecycle & Retention → 05Monthly video content production
Filmed monthly, cut for every placement, so the stores look alive rather than archived.
Part of Performance Creative → 06A monthly strategy call
With the person running it, holding the whole picture across every location.
Part of Media Buying →What this would cost you separately.
This is the one stage where the arithmetic looks too good, and it is worth saying why rather than letting it sit there like a trick. Foundation is a deliberately narrow slice of each of those services — the local half of SEO, one campaign rather than a whole account, a lighter posting rhythm — priced as an entry point, not as three full services bolted together. Compare it to the à la carte lines and it flatters us; compare it to what it actually contains and it is simply the smallest honest starting point. Figures on the left are the closest equivalent line from the à la carte menu; a line inside a stage is never an exact copy of a standalone service, so treat this as a fair comparison rather than an identical one.
At $1,850 of fixed lines against $2,200, the monthly difference buys the review system, the seasonal calendar and the local ranking work — and the automation build alone would be $1,500 up front if you bought it on its own. The comparison is close by design; the value is that one team is running all of it against one number. Figures on the left are the closest equivalent line from the à la carte menu; a line inside a stage is never an exact copy of a standalone service, so treat this as a fair comparison rather than an identical one.
The fixed lines come to $4,000 a month against a price of $3,900 — and the multi-location media buying is not counted in that figure at all. At this stage the arithmetic stops being close, which is the honest reason to consolidate rather than the persuasive one. Figures on the left are the closest equivalent line from the à la carte menu; a line inside a stage is never an exact copy of a standalone service, so treat this as a fair comparison rather than an identical one.
What this stage leaves out, on purpose.
Named here rather than discovered in month three. Each can be added, and each links to what it costs.
Review-generation automation
Foundation gets your profile right; it does not yet run the system that keeps reviews arriving. That starts at Structure, because it needs the profile working first.
Included from StructureLocal inventory ads
Showing what is on your shelves in real time needs a product feed and stock data that most stores at this stage do not have connected yet.
Included from StructureA website or location pages
Foundation assumes people can find your address and hours. If you have no site at all, that is a project, not a line item.
Business Website — from $1,500 →Multi-location campaign geography
Structure runs one trading area properly. Separate profiles, separate ranking work and separate reporting per branch begin at Ecosystem.
Included from EcosystemLoyalty and lifecycle flows
Capturing the people who walked in once and bringing them back is the next compounding layer. It needs the review and campaign machinery working first.
Lifecycle Management — $800/mo →Video content production
Twelve posts a month is a presence, not a production line. Monthly filmed content starts at Ecosystem.
Social Growth — $1,400/mo →A new website or store build
We will tell you plainly when the site is the constraint. Building it is a project with its own scope and price, never something absorbed quietly into a retainer.
Business Website — from $1,500 →Conversion testing on the website
Most retail sites do not carry the traffic for tests to reach significance. Where yours does, we will say so and price it separately.
CRO Program — $1,200/mo →Paid search at national scale
Everything here is built for a radius somebody will travel. National demand capture is a different strategy with a different budget.
Media Buying — from $900/mo →What we will not do, whatever you pay us.
01
We will not sell you reach you cannot walk to
A campaign that impresses people forty minutes away is a campaign spending your money on people who will never visit. Radius, timing and stock availability come before creative, every time.
02
We will not buy or incentivise reviews
It breaches every platform’s terms and it is the fastest way to lose the ranking you paid to build. We automate the asking, at the moment a real customer is most likely to say yes, and nothing beyond that.
03
We will not report clicks as if they were customers
A click is not a visit and a visit is not a sale. You get store-visit measurement and local ranking, reported against the terms your buyers actually type — and where a number cannot be measured honestly we say so instead of estimating it.
Signature to first launch: 5 to 10 business days.
What happens, and what we need from you at each point. The second column is the one most agencies leave vague.
We claim or take control of the Google Business Profile in your name and audit where you actually rank on the map, against the shops you actually compete with.
Approve the profile access request, and confirm your real hours, categories and service area.
Local signals are corrected everywhere they are wrong — hours, categories, products, photos — and store-visit measurement is set up before a campaign spends anything.
Photographs of the store as it looks now, and a list of what you actually want people coming in for.
The first geo-targeted campaign is built on a radius people will genuinely travel, timed to your opening hours, pointed at products worth the trip.
One round of comments, and a sense of how far your customers really come from.
Launch, watched daily through the first week. Local campaigns go wrong quickly and quietly, usually on radius or timing.
Tell your counter staff the offer exists. That single step decides half the result.
First full report: where you now rank, how many visits the spend produced, and what it cost per visit — with what we got wrong stated as plainly as what worked.
45 minutes, and a decision on what changes.
What you are committing to.
The same terms apply to all three stages and every service on the site.
- Invoiced monthly in advance. Three-month minimum, then month-to-month with 30 days’ notice. Three months is the shortest honest term for anything measurable.
- Ad budgets are paid by you, directly to the platforms. We never hold, route or mark up your media spend, and the management fee is the only thing we are paid.
- Platform subscriptions stay on your billing. Advertising accounts, email platform, messaging, hosting — all in your name, so none of it is hostage to the relationship.
- You own every account, asset and piece of data created during the engagement, including after we part ways. That is not a courtesy at the end; it is the arrangement from day one.
- Onboarding is 5 to 10 business days from signature to first launch, depending on which services are in the plan.
- Custom scopes are always available. If none of the three stages fits, tell us the goal and the budget and we will price the actual work rather than sell you the nearest box.
- The $95 strategy session is credited in full toward your first invoice, so if we work together the session costs you nothing.
The questions that decide it.
My customers walk in — they do not click.
They search before they walk in. Somewhere between deciding they want something and arriving, almost all of them check a map, opening hours, or whether you have it in stock. The job is making sure that search ends at your door rather than the shop two streets over.
Can you actually prove an online dollar put someone in my store?
To a fair degree, yes — through store-visit signals on Google and Meta, local inventory ads that show what is on your shelves, offer codes redeemed at the counter, and the correlation between campaign weeks and till data. It is not perfect attribution and we will not pretend it is, but it is measurement rather than faith.
We are too seasonal for steady marketing.
Seasonality is the argument for a plan, not against one. We build the promotional calendar around your actual peaks so you own them, and run lighter always-on local search in between so each peak opens to an audience that already knows you.
I have several locations. Does this work per store?
From Ecosystem it is built for it — each location gets its own profile, its own local ranking work and its own campaign geography, reported separately so you can see which branch is actually being found and which one is not.
What happens if we stop?
You keep everything, including the Google Business Profile work, the local pages, the review system and the customer list. All of it was built in your name. Three-month minimum, then month to month with 30 days' notice.
Who this works for, and who it does not.
A good fit if
Most of this work looks like the following.
- You have at least one physical location and most of your revenue happens inside it.
- You are willing to claim and properly maintain a Google Business Profile.
- Somebody on the team can ask for a review and honour an online offer at the counter.
- You can commit a modest, steady local ad budget rather than bursts around panic.
- You want to be the obvious choice in your area rather than a national brand.
The wrong choice if
Said plainly, so nobody spends a call finding out.
- You will not invest in local listings, or see them as somebody else's job.
- You have no interest in measuring what marketing does for the store.
- You want national reach with no particular place for anyone to go.
- The stock situation changes faster than anyone can record it.
- You need results before you commit any budget at all.
A paid strategy session, credited back.
45 minutes. $95, credited in full toward your first invoice.
Tell us your address and what you sell. We will run your own neighbourhood’s search live on the call, show you where you actually rank against the shops around you, and tell you which stage fits — including if the answer is none of them yet.
- Where you actually rank on the map, against the shops you compete with
- The first thing we would fix, and what it should do to footfall
- An honest read on which stage fits, or that none of them does yet