Scale what sells, at a margin you can keep
Campaigns, creative and follow-up run as one plan, and new creative is made from what is already selling.
- Purchase tracking verified in writing before anything scales
- Reported as blended ROAS and MER at your margin
- For stores, D2C brands, digital products and ticketed events
More budget is rarely the missing piece
Growth gets harder as spend goes up for three reasons, and each has to be fixed before more money can do more work.
Spend rises before the numbers are sound
Raising budget before tracking is verified and margin per product is known can grow revenue while shrinking profit.
Creative that tires in weeks
A winning ad fades as the same people see it again. Without new concepts, results dip and budget gets cut by reflex. From the Structure level, creative is produced every month.
One channel carrying everything
When one platform drives nearly all sales, every change to it is a risk to the business. A second and third channel have to add new customers, not buy the same ones again.
Three gates before any budget goes up
Spend rises only once all three are open. Each is checked in writing, and re-checked whenever something underneath it changes.
Then budget moves to the offers and channels clearing your margin.
Margin, tracking, creative, scale, report
The order matters, so each step runs in this sequence.
Margin first
Margin confirmed per product or category, so every target has a floor it must clear.
Tracking verified
Pixel, server-side and analytics tracking, verified before spend rises.
Creative fed by data
New ads briefed from what is winning, on a monthly rhythm from the Structure level.
Reported
Blended ROAS and MER at real margin, and on the Ecosystem level, repeat purchase through email and WhatsApp.
Each order should lead to the next one
Most growth plans stop at the first order. Here the messages that follow it are timed to how your customers buy, and the repeat orders they bring are counted in every report.
One profitable channel. Then several. Then the whole funnel
Each level contains the one before it, and every one-time setup is included in your first month.
Foundation
Your first consistently profitable paid channel
Go with this if one platform does most of the selling and you want it profitable before it gets bigger.
- Ads on 1 platform, up to $7.5k/mo ad spend i
- Every purchase tracked and verified in writing i
- Shopping ads that show the right price and stock
- Results read at your real margin, not platform ROAS i
- 2 new ads a month, so the account never runs on tired creative
Monthly strategy call
Structure
Scale across channels without cannibalization
Go with this if the first channel works and growth now needs a second platform and fresh creative every month.
Everything in Foundation, plus:
- 2–3 platforms, for up to $25k/mo ad spend i
- 8 static ads and 4 videos made for you every month
- Twice the testing, so winners are scaled sooner
- Tracking that keeps every sale after site or platform changes
Monthly strategy call and a quarterly sprint
Ecosystem
The full-funnel revenue machine
Go with this if repeat purchase and conversion rate now matter to the margin as much as new customers.
Everything in Structure, plus:
- Every platform, with budget moved to whatever sells
- Customers brought back by 5 lifecycle journeys and 2 campaigns a month i
- WhatsApp follow-up where email gets ignored
- 2 checkout and product-page experiments a month
- An agent watching your ad accounts every day i
Bi-weekly strategy calls
Prices are monthly. Your exact configuration is confirmed in writing after the strategy session, before you commit to anything.
Ad platforms and monthly ad spend i
1 platform, up to $7.5k
2–3 platforms, up to $25k
All platforms, up to $25k
New ads or ad sets
2 a month
4 a month
4 a month
Ad accounts, pixel and tracking build i
✓
✓
✓
Purchase tracking: pixel, server-side and GA4, verified in writing i
✓
✓
✓
Tracking integrity watch i
—
✓
✓
Ad creatives produced
—
8 statics + 4 videos a month
8 statics + 4 videos a month
Lifecycle journeys and campaigns i
—
—
5 journeys + 2 campaigns a month
WhatsApp follow-up sequences
—
—
✓
Conversion experiments i
—
—
2 a month
AI watching your ad accounts daily i
—
—
✓
Live dashboard and monthly report
✓
✓
✓
Strategy calls
Monthly
Monthly + quarterly sprint
Bi-weekly
Not sure which level fits? That is what the session is for
Blended ROAS at your real margin is the number we answer to
Revenue alone can hide a loss. Every report reads results against your confirmed margin, so a good month is one that made money.
When results slip
If ROAS stays below target for two weeks at steady spend, we run a creative-and-offer sprint, not a reflex budget cut.
Your monthly report
Blended ROAS at your real margin, against target
MER — total revenue against total ad spend · Contribution after ad cost, by product or category · Spend and results by platform, as inputs to the blended view
The campaigns, offers and creative we moved this month, and why
Which tests won, which stopped, and what each one taught us about your customers
The tests and budget moves already scheduled
Tracking changes, platform updates, stock or fulfilment limits we need to plan around
Six blocks, in this order, every month. The dashboard is live all month; the report interprets it.
From margin math to the first ROAS read
Nothing scales until the numbers underneath are confirmed.
Margin confirmed
Tracking verified
Feed and creative baseline
Campaigns rebuilt
Week 4: first ROAS read
Built for businesses that sell at checkout
This fits if
- You sell online: a store, a D2C brand, digital products or tickets
- You know your margin, or want help working it out
- Fulfilment can handle more orders than today
- You want growth judged on profit, not revenue alone
Not yet, if
- You want to scale before your unit economics are known
- Orders close by quote or conversation, not at checkout
- Most of your sales happen in physical stores
- You want a target ROAS promised before the numbers are known
The terms, before you ask
The same on every level, whatever your goal.
What people ask about online sales
Can we start on one platform and grow from there?
Yes, and it is often the sensible order: prove profitable sales on one platform first, then add a second channel and new creative. Nothing is rebuilt when you move up.
What does “real margin” mean?
What you keep from an order after product cost, shipping and payment fees, before advertising. It sets the floor: at a 40% margin, every $1 of ad spend has to bring back at least $2.50 in revenue just to break even.
Which platforms do you run?
Google, Meta, TikTok, Snapchat, LinkedIn and X. Foundation runs one platform, Structure two to three, and Ecosystem all the ones that earn their place.
What do you need from us to get started?
Partner access to your ad accounts, store platform and analytics, not passwords. Your product costs, so real margin can be worked out. And your approval on creative before it runs.
Book a strategy session
AdvanSEM
Online Sales strategy session
40 minutes on whether your campaigns are profitable at your margin, and what to fix first.
40 minutes on whether your campaigns are profitable at your margin, and what to fix first.
See less- 40 minutes
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Zoom
- 95 USD
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