More people through the door, measured honestly
Campaigns that bring people to your locations, local search that puts every branch on the map, and a promo calendar that does visible work.
- Visit signals agreed with you in month one
- Every location reported on its own before any average
- For retail stores, showrooms and dealerships
A sale that happens in person needs to be measured like one
Treating a store like a checkout is where most of the confusion starts.
Clicks reported to a business that sells in person
A click report says little about who came in on Saturday.
Every location averaged together
One strong store can hide a weak one, and a blended number helps neither.
Promotions announced too late
A promotion that launches the day it starts has already lost its run-up.
A promotion needs a run-up, not a launch day
Every promotion on the calendar gets the weeks it needs before it starts, and a fair reading after it ends, measured against the weeks around it.
Brief
The offer, the stores taking part, and the redemption code agreed
Build
Creative produced, listings and store pages updated
Warm
Social presence and early reach around each location
Live
Geo campaigns on, redemptions counted at the till
Read
Lift measured per location against the weeks around it
Baseline, found, reached, promoted, counted
It starts with measurement, because nobody can show you a lift without first agreeing what normal looked like.
Baseline
Visit signals captured per location before anything changes: calls, directions, redemptions.
Found
Every Business Profile owned and optimised, so each location shows up when someone nearby searches.
Reached
Geo-targeted campaigns around each location, and seasonal promo drops from the Structure level.
Promoted
A seasonal promo calendar that briefs the creative and the social presence ahead of time.
Counted
Visit-signal lift per location, and on the Ecosystem level, loyalty flows that bring customers back.
On the map first. Then campaigns. Then every location coming back
Each level contains the one before it, and every one-time setup is included in your first month.
Foundation
Put every location on the map — honestly measured
Go with this if your locations need to be found, and you want a visit baseline you can trust.
- Geo-targeted ads on 1 platform, up to $7.5k/mo ad spend i
- Your Business Profile owned, kept current and posted to
- Found by shoppers nearby, with 10 local pages a month
- A monthly report on store visits, not clicks i
Monthly strategy call
Structure
Campaigns that move feet through the door
Go with this if people can find your stores and the job now is bringing more of them in.
Everything in Foundation, plus:
- 2 platforms around each location, for up to $25k/mo ad spend i
- More reviews, with unhappy customers flagged to you first
- Seasonal promos planned a quarter ahead i
- 12 social posts a month, from a calendar you approve
- Twice the ad testing, so winners are scaled sooner
Monthly strategy call
Ecosystem
Every location full — and coming back
Go with this if you run several locations and want customers returning, not just arriving.
Everything in Structure, plus:
- Every platform, with every location covered
- Each location reported on its own
- Customers brought back by loyalty journeys and 2 campaigns a month
- 20 social posts a month, 6 of them short videos
- A store video produced with AI every month
Bi-weekly strategy calls
Prices are monthly. Your exact configuration is confirmed in writing after the strategy session, before you commit to anything.
Ad platforms and monthly ad spend i
1 platform, geo-targeted per location, up to $7.5k
2 platforms per location, up to $25k
All platforms, every location, up to $25k
New ads or ad sets
2 a month
4 a month
4 a month
Ad accounts, pixel and tracking build i
✓
✓
✓
Business Profile owned, optimised and posted to
✓
✓
✓
Local pages optimised
10 a month
10 a month
10 a month
Social posts published
—
12 a month
20 a month, 6 of them videos
Review and reputation agent i
—
✓
✓
Promo drops, planned quarterly and launched monthly i
—
✓
✓
Loyalty and comeback journeys i
—
—
5 journeys + 2 campaigns a month
Store video produced
—
—
1 AI video a month
Live dashboard and monthly report
✓
✓
✓
Strategy calls
Monthly
Monthly
Bi-weekly
Not sure which level fits? That is what the session is for
Visit-signal lift, location by location, is the number we answer to
Nobody can trace every visitor to an ad, so we agree the signals that stand for a visit and report the lift against them.
When a location lags
If one location trails the others for a month, it gets its own local sprint before any budget moves between stores.
Your monthly report
Visit-signal lift per location against the baseline
Calls, direction requests and redemptions, per location · Promotion lift against the weeks around it · Review volume and rating, per location
The campaigns, listings and promotions we moved, location by location
Which locations and offers moved people through the door, and which did not
The next promotions on the calendar and what each store needs before them
A location lagging the others, a listing problem, stock or staffing we should plan around
Six blocks, in this order, every month. The dashboard is live all month; the report interprets it.
From the baseline to the first visit-signal read
The first thing we build is the measure. Everything after it is judged against that line.
Baseline per location
Listings owned
Radius targeting live
Proof agreed
Week 4: first read
Built for businesses that win in person
This fits if
- Your sale closes in person: a store, a showroom or a dealership
- Your locations are staffed and stocked for more people
- You accept honest proxy measurement — calls, directions, redemptions
- You want each location judged on its own
Not yet, if
- You need exact footfall traced to every ad
- Most of your sales happen online
- Customers book an appointment before they come in
- You want every location blended into one number
The terms, before you ask
The same on every level, whatever your goal.
What people ask about store visits
Can we start on Foundation and move up later?
Yes. Moving up builds on the baseline and visit signals already in place, and every result is still read against the same starting point.
Can you prove an ad brought someone in?
Not for every person. We capture the signals that stand for a visit before anything changes, and report the lift against that baseline, location by location.
What is a visit signal?
An action that reliably comes before a visit: a call from your Business Profile, a request for directions, a store-locator tap, or an offer redeemed at the till. None of them counts every visitor, and together they show clearly whether the work is moving people towards your doors.
We have several locations. Do they all need to be included?
No. You choose which locations are covered, and each is reported on its own. Ecosystem is built for businesses that want every location covered.
Do you need our sales or POS data?
It helps, but it is not required. Redemption codes and the signals above work without it. If you can share store sales, we read them beside the visit signals.
What do you need from us to get started?
Manager access to your Business Profiles and ad accounts, not passwords. The list of locations to cover. And your approval of any in-store offer before it runs.
Book a strategy session
AdvanSEM
Store Visits strategy session
40 minutes on how people find your locations, what ties them to a visit, and what to fix first.
40 minutes on how people find your locations, what ties them to a visit, and what to fix first.
See less- 40 minutes
-
Zoom
- 95 USD
- Sun
- Mon
- Tue
- Wed
- Thu
- Fri
- Sat