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Playbook · PDF + templates + tracker
Get your business named in AI answers about your category
For service firms, SaaS and online stores that want ChatGPT, Google's AI features, Perplexity, Copilot and Claude to mention and link to them, with a method you can run yourself.
52 pages, 12 chapters8 page templatesPrompt trackerEvery claim sourced
- Every platform claim checked against that platform's own documentation
- 8 editable page templates, from an answer block to an honest "best X for Y" roundup
- A prompt tracker that works out mention rate, citation rate and share of voice against five competitors
$49One-time · instant download
A method you can run yourself, and a way to measure it.
- 52-page PDF, Word templates and a spreadsheet tracker
- Word, Google Docs, Excel and Google Sheets
- Download links by email, yours to keep
- Free updates to this edition
Secure checkout by Stripe. Files arrive on screen and by email the moment you pay.
Sound familiar
Buyers ask an assistant, and your name isn't in the answer
AI search moves fast, and it's hard to separate what the platforms actually say from what people are selling.
Competitors named, not us
I asked ChatGPT for the best option in our category, and it listed three competitors and not us.
GEO, AEO, or a gimmick?
Everyone is selling GEO and AEO now, and I can’t tell what’s real and what’s noise.
Block GPTBot or not?
Should we block GPTBot? I don’t know whether that would take us out of ChatGPT.
Less traffic from Google
Our Google traffic is down, and I can’t tell whether AI Overviews are using our content.
llms.txt did nothing
We added an llms.txt file because someone said to, and nothing changed.
Nothing to measure with
I have no idea how to measure any of this, or where to start.
8%
of Google visits ended in a click on a traditional result when an AI summary appeared, against 15% when none did. Being named in the answer matters more each year.
Source: Pew Research Center
What you get
A sourced method, page templates, and a tracker to measure it
Every chapter ends with something to do, and every platform claim links to that platform's own documentation.
The playbook (PDF, 52 pages)
12 chapters, 9 checklists, 5 worksheets, 8 before-and-after rewrites, 6 copy-ready code and text templates, a 30/60/90-day plan and 38 linked sources.
8 page templates (DOCX)
Answer block, definition, comparison, pricing explainer, FAQ set, About page with Organization markup, product page and an honest roundup, each with a filled example.
Prompt tracker (XLSX, 8 tabs)
Log up to 40 buyer prompts across 6 assistants each month. It calculates mention rate, citation rate, average position and share of voice, with a 12-month trend.
Chapter by chapter
- How AI assistants decide what to cite
- Let the right crawlers in
- Get indexed where the answers come from
- Pages that get cited: seven formats
- Before and after: eight rewrites
- Make your business unmistakable
- Earn the mentions assistants trust
- Products in AI shopping answers
- Measure AI visibility
- llms.txt, honestly
- Mistakes that cost visibility
- The 30/60/90-day plan
Look inside
Real pages from the playbook
The free sample covers chapter 1, on how assistants choose what to cite, and the quotable passage test from chapter 4.
After you work through it
What you will have done after 90 days
- Robots.txt and firewall rules that let every AI search crawler reach you, and a deliberate choice about training crawlers
- Your key pages indexed in both Google and Bing, the indexes most AI answers draw on, with IndexNow pinging changes
- Service, pricing, comparison and product pages rewritten so assistants can quote them
- Consistent business facts across your site, structured data and profiles, and reviews and mentions earned within FTC and Google rules
- A monthly read on AI visibility from your prompt panel, Search Console, Bing's AI Performance report and GA4's AI Assistant channel
Is it right for you
Who gets the most from it
Made for you if
- You own or market a service business, SaaS product or online store, and buyers research your category first
- You are a junior SEO or marketer who needs a current, sourced method to follow
- You can edit your own site, or brief the person who does
Probably not for you if
- You want a guaranteed placement in ChatGPT: nobody can honestly sell that
- Your site has millions of URLs and needs specialist technical SEO
- You are a news publisher focused on Google News and Top Stories
How to use it
STEP 1
First: your baseline
Run your first prompt panel in the tracker before you change anything.
STEP 2
Setup, about two working days
Crawler access, indexing in Google and Bing, and one consistent set of business facts.
STEP 3
Days 1 to 90, about 4 hours a week
Rewrite key pages, earn mentions and tidy product data, following the 30/60/90-day plan.
STEP 4
Every month
Re-run the panel and read the trend next to Search Console, Bing and GA4.
Templates open in Word, Google Docs and Pages. The tracker works in Excel and Google Sheets. No macros, no add-ons.
Questions
What business owners and marketers ask before they download
What format are the files, and what do I need to open them?
A PDF playbook, a Word document (.docx) that opens in Word, Google Docs or Pages, and an .xlsx spreadsheet that works in Excel and Google Sheets. No macros and no add-ons.
Who is it for?
Owners and marketers of service businesses, SaaS companies and online stores who can edit their own site or brief someone who does. It isn't written for very large enterprise sites or news publishers.
Can you guarantee my business will appear in ChatGPT?
No, and nobody honestly can. Google and Bing both say no tool or tactic guarantees citations. The playbook gives you the method, and the measurement to see whether it's working.
Do I need llms.txt or special schema?
Usually not. Chapter 10 shows the data: in an Ahrefs study, 97% of llms.txt files received no requests at all, and Google says Search ignores them.
How do I receive it?
The download links appear on screen as soon as payment completes, and the same links arrive by email. They keep working, so you can download again later.
Instant download
See where you stand in AI answers, then improve it
The playbook, the 8 page templates and the prompt tracker, delivered the moment you pay.
$49One-time · instant download
A method you can run yourself, and a way to measure it.
- 52-page PDF, Word templates and a spreadsheet tracker
- Word, Google Docs, Excel and Google Sheets
- Download links by email, yours to keep
- Free updates to this edition
Secure checkout by Stripe. Files arrive on screen and by email the moment you pay.
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