You are paying to acquire the same customer twice.
Acquisition costs rise every year. The cheapest revenue available to most businesses is sitting in a list they already own and have
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Creative fatigue is an arithmetic problem, not a taste problem.
The ad did not get worse. The number of people who have not already seen it did. That distinction changes how you
Three platforms claimed the same sale. Only one of them earned it.
Meta says it drove the order. So does Google. So does TikTok. All three are telling the truth by their own rules