The ad budget that starts from your margins, not a round number
How to turn your own costs and margins into a break-even line, a target, test budgets that can learn and a 12-month
Paid Media
The two-hour audit that finds what your Meta ads are wasting
Why Meta accounts drift, and how a 72-check audit finds what is wasting budget and ranks the first fixes in about two
In-house marketer, freelancer or agency: an honest cost comparison
What a marketing hire really costs once fully loaded, how it compares with a freelancer, an agency or a hybrid, and where
Google Ads vs Meta ads: which to start with for leads, sales, bookings or store visits
Google Ads reaches people already searching; Meta ads reach people who are not yet. How to pick the first channel for your
How much to spend on ads each month, worked out from the result you need
Work out your monthly ad budget from the results you need and what each one is worth, then check it is enough
How much a performance marketing agency costs, and what the fee should cover
What agencies charge to manage paid ads each month, what the fee should cover, and how to compare quotes like for like.
Percentage of ad spend or flat fee: how agency pricing models compare
Percentage of ad spend, flat fee, tiers, hourly, performance or hybrid: how each agency pricing model works and the hidden costs to
How to choose a PPC agency: 12 questions to ask before you sign
Twelve questions to ask any PPC agency before you sign, with what a good answer sounds like and what should make you
Your ROAS fell off a cliff. Five things to check before you cut the budget
A platform update lands, performance drops, and the instinct is to spend less. That instinct is right about twice out of five.