Do online ads bring people into a store? How to measure it honestly
Ads can bring people into a store. Here is how to agree the visit signals, set a baseline and read each location
Measurement & Attribution
Why leads stop answering, and how to get leads worth calling
Leads go quiet because of the form, the ad or the reply time. How to filter at the form, define qualified, and
What a good cost per lead looks like, and how to work out yours
There is no universal good cost per lead. Work out the most you can afford from your own numbers, then check it
Break-even ROAS: the number to set before any ROAS target
Break-even ROAS is 1 divided by your contribution margin. Work it out first, then set any ROAS target above it by the