The ad budget that starts from your margins, not a round number
How to turn your own costs and margins into a break-even line, a target, test budgets that can learn and a 12-month
Insights
Working thoughts and in-hand updates, written for the person who has to make the decision rather than for a search engine.
How to reduce appointment no-shows: reminders, deposits and refilling empty slots
Reminder timing, one-tap rescheduling, fair deposit policies and waitlists that refill late gaps, with a worked example of what no-shows cost.
The two-hour audit that finds what your Meta ads are wasting
Why Meta accounts drift, and how a 72-check audit finds what is wasting budget and ranks the first fixes in about two
Do online ads bring people into a store? How to measure it honestly
Ads can bring people into a store. Here is how to agree the visit signals, set a baseline and read each location
In-house marketer, freelancer or agency: an honest cost comparison
What a marketing hire really costs once fully loaded, how it compares with a freelancer, an agency or a hybrid, and where
Speed to lead: how fast to reply to an enquiry, and how to make it happen
How fast to reply to a new enquiry, and how to make it reliable: one lead list, instant alerts, an automatic first
Why leads stop answering, and how to get leads worth calling
Leads go quiet because of the form, the ad or the reply time. How to filter at the form, define qualified, and
Google Ads vs Meta ads: which to start with for leads, sales, bookings or store visits
Google Ads reaches people already searching; Meta ads reach people who are not yet. How to pick the first channel for your
How much to spend on ads each month, worked out from the result you need
Work out your monthly ad budget from the results you need and what each one is worth, then check it is enough
How much a performance marketing agency costs, and what the fee should cover
What agencies charge to manage paid ads each month, what the fee should cover, and how to compare quotes like for like.