Projects

Work we have done for our clients

Browse by industry, or open any project to see the challenge, what we did and what changed.

A word about what these are. Every engagement below is real client work, written up from the client's own ad accounts, analytics and sales reports. Client names stay private, money is shown in US dollars, and any figure we calculated ourselves is marked as approximate.

All Online Sales Store Visits Lead Generation Bookings Sign-ups

Three networks, one creative test, Snapchat from 0.9 to 5.86

A herbal drink brand: the same four creative angles on Meta, Snapchat and TikTok, and Snapchat from about 0.9 to

What a heritage jeweller’s first map campaign revealed

A heritage jeweller: 184 direction requests in 20 days, and the finding that no search behind the ads used its

Turning credit-challenged enquiries into 2,150 cars sold a year

Five years of acquisition for a four-lot dealer group: graded leads, intent-led search and 2,153 cars sold in its latest

Halving the cost per lead for a single-lot dealership

A sister dealership launched from test budgets: Meta cost per lead down 45.7% and 23% more cars sold in its

20% more investor leads on 25% less spend

An investment-migration firm: 19.7% more leads on 24.5% less Google spend while category click costs rose 32%.

896 property leads in nine weeks, with one channel

A two-project property launch run as an experiment: 896 leads in nine weeks and one project 86% cheaper to sell.

1,651 online orders in two months at a 5x return

An incense charcoal brand: 1,651 online orders in two months at a 5.07 return, by finding the buyer everyone else

Three times the class enquiries on the same budget

A swim school: Google enquiries up 191% on flat spend, and every channel ending in a WhatsApp chat.

From zero recorded sales to the cheapest channel

A body-makeup brand: a Google Ads rebuild took the account from zero recorded purchases to $13.87 per sale.

30% more sales conversations from the same budget

A smart-home installer: tighter audiences and a 3:1 Instagram split gave 30% more conversations at 23% lower cost.

A 5× return target, hit in a single week

A home-fragrance brand: a 5.18 return in one pre-season week, and a clear answer on which product to lead with.

245 new gym members and a 7.8× best month

A premium gym: 245 members and over $53K in sales in three months, steered by the sales team's feedback.

Cutting the cost of a membership conversation by 28%

About 3,650 membership conversations at under a dollar each

A four-branch gym chain: one standing rule, cut every ad above the average cost, kept membership conversations under a dollar

Launching a drive-thru to a whole city for $3,459

A coffee-house chain: a working content system, a branch-opening teaser and a drive-thru launch seen 1.9M times for $0.001 a

Cutting cost per order from $30 to $8.47 in nine months

An online dessert shop: five campaign phases, one hero product, and cost per order from $29.65 to $8.47.

212 orders and a 5.3× return in the first month

A kids' learning store: 212 orders at a 5.31 return in its first managed month, and a return client five

Selling an online course at 4× return, and beyond the ads

An online course: a $400 test set the plan, paid ads returned about 4×, and creator affiliates sold even more.

A third of the budget, twice the revenue per lead

A training academy: booking rules, one website hub and messaging campaigns took revenue per ad dollar from 3.2× to 4.8×.

Turning 531 trip enquiries into a booking pipeline

A resort travel agency: one form, one sheet and a status for every enquiry turned 531 requests into a sales

The part that does not change

Find out what is true

Tracking, events and one analytics property that can see the whole journey — verified in writing before a single budget decision is made.

Agree the number that decides

One number the business is run on. Usually contribution margin, qualified pipeline or cost per enrollment — almost never platform ROAS.

Move budget toward it

Reallocate deliberately, test the conclusion rather than assume it, and keep the reasoning visible in the same dashboard you can open any time.

Name the real bottleneck

If the bottleneck is follow-up speed, or pricing, or capacity, we tell you — even when the honest answer is that you should not spend more with us yet.

Have a project in mind?

Tell us where your marketing stands and what you want it to do next. We will come back with a clear first step.